Kevin C. Whelan

Marketing Strategy Advisor and Mentor

Articles

January 25, 2021Jan 2021
What if you couldn’t use your hands?
January 24, 2021Jan 2021
How to sell advisory services and scale your expertise
January 23, 2021Jan 2021
If you don’t know what to write, start writing
January 22, 2021Jan 2021
The disproportionate upsides and downsides
January 21, 2021Jan 2021
The thing about numbers
January 20, 2021Jan 2021
The thing about limiting beliefs
January 19, 2021Jan 2021
Your business is a system
January 18, 2021Jan 2021
What my toddler taught me about marketing
January 17, 2021Jan 2021
How to package your marketing advisory services
January 16, 2021Jan 2021
A resource for my typography nerds
January 15, 2021Jan 2021
The biggest differentiator you have is you
January 14, 2021Jan 2021
Most people aren’t ready to buy now
January 13, 2021Jan 2021
What to do when things aren’t working out for you
January 12, 2021Jan 2021
The emotional nature of consulting
January 11, 2021Jan 2021
Be known for one specific thing
January 10, 2021Jan 2021
How to listen to any article
January 9, 2021Jan 2021
What to do when your consulting work dries up
January 8, 2021Jan 2021
The tricky part of calculating customer lifetime value
January 7, 2021Jan 2021
How to create stuff people want to buy
January 6, 2021Jan 2021
Own it and move on
January 5, 2021Jan 2021
Be oddly specific
January 4, 2021Jan 2021
What happens when you aren’t charging enough
January 3, 2021Jan 2021
Where do you find your clients?
January 2, 2021Jan 2021
Your job as an advisor is never to convince
January 1, 2021Jan 2021
Brand vs. direct response marketing: which is better?
December 31, 2020Dec 2020
How to make any marketing piece more effective
December 30, 2020Dec 2020
The tendency to overcomplicate
December 29, 2020Dec 2020
Should you position yourself as a fractional CMO?
December 28, 2020Dec 2020
Reflecting and planning for the new year
December 27, 2020Dec 2020
The value of marketing expertise
December 26, 2020Dec 2020
Should you pick a niche you’re passionate about?
December 25, 2020Dec 2020
The trick to daily blogging
December 24, 2020Dec 2020
Death to bullsh*t
December 23, 2020Dec 2020
The 8 key documents I use in my marketing consulting practice
December 22, 2020Dec 2020
What is your lemon factor?
December 21, 2020Dec 2020
The unsung tool in my consulting tech stack
December 20, 2020Dec 2020
Should you aim for quality or consistency with your content marketing?
December 19, 2020Dec 2020
Taking a breather
December 18, 2020Dec 2020
The two most important metrics in marketing
December 17, 2020Dec 2020
Looking for early signs of life
December 16, 2020Dec 2020
How to sell more of anything when it launches
December 15, 2020Dec 2020
You can’t move forward while standing still
December 14, 2020Dec 2020
Interview with John Meese on creating what your customers need
December 13, 2020Dec 2020
What do you do when you don’t feel like showing up?
December 12, 2020Dec 2020
Putting in the reps
December 11, 2020Dec 2020
What makes a good consulting methodology?
December 10, 2020Dec 2020
The compounding power of turning your work into a methodology
December 9, 2020Dec 2020
Why should they choose you?
December 8, 2020Dec 2020
The hard thing about marketing consulting
December 7, 2020Dec 2020
How important is it to like what you do and who you do it for?
December 6, 2020Dec 2020
Be generous with what you know
December 5, 2020Dec 2020
When you should turn down clients
December 4, 2020Dec 2020
What’s your backstory?
December 3, 2020Dec 2020
How to measure the actual effectiveness of your marketing
December 2, 2020Dec 2020
Own the whole problem
December 1, 2020Dec 2020
All great consultants have a methodology
November 30, 2020Nov 2020
Good positioning hurts
November 29, 2020Nov 2020
Your client isn’t always right
November 28, 2020Nov 2020
Why we need more marketing advisors
November 27, 2020Nov 2020
My first Black Friday offer
November 26, 2020Nov 2020
Love me or hate me
November 25, 2020Nov 2020
What people are really buying
November 24, 2020Nov 2020
A secret to coming up with good content ideas when you’re stuck
November 23, 2020Nov 2020
How to attract more clients
November 22, 2020Nov 2020
Being too busy is not only risky, it’s unethical
November 21, 2020Nov 2020
My audio recording setup in late 2020
November 20, 2020Nov 2020
How to reach busy people with educational content
November 19, 2020Nov 2020
How marketing really works
November 18, 2020Nov 2020
You can be specialized and a generalist at the same time
November 17, 2020Nov 2020
The systematic approach
November 16, 2020Nov 2020
The incentives behind your advice matters
November 15, 2020Nov 2020
Growing and de-risking are two sides of the same coin
November 14, 2020Nov 2020
Dirty taps run clean eventually
November 13, 2020Nov 2020
When you launch something new
November 12, 2020Nov 2020
Your thing isn’t for everyone
November 11, 2020Nov 2020
Lest We Forget
November 10, 2020Nov 2020
This is how long your blog post should be
November 9, 2020Nov 2020
Slow is fast and fast is slow
November 8, 2020Nov 2020
To be a thought leader, you must be prepared to be wrong sometimes
November 6, 2020Nov 2020
Why you should publish your consulting prices on your website
October 5, 2020Oct 2020
How to get started as a marketing freelancer or consultant
October 4, 2020Oct 2020
Do you need a website if you’re new to consulting?
October 3, 2020Oct 2020
The weekly newspaper
October 2, 2020Oct 2020
How to become an expert
October 1, 2020Oct 2020
An advisor’s only real asset is trust
September 5, 2020Sep 2020
Going your fastest
August 26, 2020Aug 2020
The value in taking a stance
August 10, 2020Aug 2020
How to create content that gets consumed today
July 31, 2020Jul 2020
The better way to sell advice
July 24, 2020Jul 2020
Three ideas to be enthusiastic about
July 17, 2020Jul 2020
Choosing between independence, experience, and speed for my new mentorship group
July 10, 2020Jul 2020
How to build familiarity with your audience
July 9, 2020Jul 2020
How to write like the great entrepreneurs
July 7, 2020Jul 2020
Paper, twigs, branches, then logs
July 3, 2020Jul 2020
How to find the balance between *working* and producing content for yourself
July 2, 2020Jul 2020
Don’t ignore your dreams
June 30, 2020Jun 2020
The Success Path of the Independent Professional—from Employee to Equity
June 19, 2020Jun 2020
The four ingredients of an indepedent platform
June 12, 2020Jun 2020
Why personal blogs ≠ branded websites
May 29, 2020May 2020
Breaking the bubble