Kevin C. Whelan

Marketing Strategy Advisor and Mentor

Articles

April 9, 2021Apr 2021
The case for niche specialization (EP 118)
April 8, 2021Apr 2021
Replicating the things that work
April 7, 2021Apr 2021
What if you could only do the part of your job you loved?
April 6, 2021Apr 2021
How it feels to be a specialist vs. generalist
April 5, 2021Apr 2021
Check in on your best clients
April 4, 2021Apr 2021
Take a blue collar approach to your work
April 3, 2021Apr 2021
The best way to get clients
April 2, 2021Apr 2021
How to create target market profiles that actually get results
April 1, 2021Apr 2021
How do you know if your product or service is any good?
March 31, 2021Mar 2021
Your clients are paying for your worldview
March 30, 2021Mar 2021
Why you need to prune your clients sometimes
March 29, 2021Mar 2021
Nobody can succeed for you
March 28, 2021Mar 2021
The real way to keep score
March 27, 2021Mar 2021
Momentum and inertia
March 26, 2021Mar 2021
Podcast Interview on the Mitch Gray Show: Why Marketing and Mentoring Matters
March 25, 2021Mar 2021
Everything is a signal
March 24, 2021Mar 2021
How to ask people to do things the right way
March 23, 2021Mar 2021
Know why people should invest in you
March 22, 2021Mar 2021
How to get good at marketing
March 21, 2021Mar 2021
Great copy is assembled, not written
March 20, 2021Mar 2021
Do things that light you up for people you like
March 19, 2021Mar 2021
How to succeed in business
March 18, 2021Mar 2021
Say one thing, say it well
March 17, 2021Mar 2021
The value of scarcity
March 16, 2021Mar 2021
When should you execute tasks and when should you advise on them?
March 15, 2021Mar 2021
Reputation management
March 14, 2021Mar 2021
The daily portfolio
March 13, 2021Mar 2021
Why it’s important to like who you serve
March 12, 2021Mar 2021
Two things that make you more likely to be hired
March 11, 2021Mar 2021
Daily means daily
March 10, 2021Mar 2021
Why small is an advantage for consultants
March 9, 2021Mar 2021
Why offering less will make you a better consultant
March 8, 2021Mar 2021
Why you should price your consulting services based on longterm value
March 7, 2021Mar 2021
Why should I choose you?
March 6, 2021Mar 2021
The marketing voyage has no one set course
March 5, 2021Mar 2021
“Anti-laws” of advertising
March 4, 2021Mar 2021
Single-focus marketing
March 3, 2021Mar 2021
Nothing shows you care like a David Hasselhoff Cameo
March 2, 2021Mar 2021
A tip for daily bloggers
March 1, 2021Mar 2021
Steven Pressfield and The Resistance
February 28, 2021Feb 2021
Should you be a stickler for scope on fixed-fee engagements?
February 27, 2021Feb 2021
Inspiration and insight on running a membership program
February 26, 2021Feb 2021
The benefits of being a niche consultant
February 25, 2021Feb 2021
Nobody wants to hire the cheapest consultant
February 24, 2021Feb 2021
Assuming success in any niche
February 23, 2021Feb 2021
Does a daily newsletter exhaust you and your readers?
February 22, 2021Feb 2021
Knowing when to flex your authority (or not)
February 21, 2021Feb 2021
How to build an audience (insights by Tim Ferris)
February 20, 2021Feb 2021
Consulting is an intimate game
February 19, 2021Feb 2021
By doing less you accomplish more
February 18, 2021Feb 2021
A visual approach to a marketing plan
February 17, 2021Feb 2021
The best marketing
February 16, 2021Feb 2021
Minimizing your cognitive load
February 15, 2021Feb 2021
Sweat the basics
February 14, 2021Feb 2021
First impressions matter
February 13, 2021Feb 2021
The nuance to selling a “system”
February 12, 2021Feb 2021
Good marketing strategists and planners use examples
February 11, 2021Feb 2021
A writing trick for daily bloggers
February 10, 2021Feb 2021
Why you should work on your marketing daily
February 9, 2021Feb 2021
The three prongs of marketing
February 8, 2021Feb 2021
The tech stack I use to run a paid community on Circle
February 7, 2021Feb 2021
How NOT to add people to your mailing list
February 6, 2021Feb 2021
Transparency of mistakes
February 5, 2021Feb 2021
The ATM Strategy
February 4, 2021Feb 2021
The purpose of your website
February 3, 2021Feb 2021
The five kinds of content
February 2, 2021Feb 2021
Be unreasonably reliable
February 1, 2021Feb 2021
Sell the destination, not the journey
January 31, 2021Jan 2021
What I learned about group coaching vs. private consulting last year
January 30, 2021Jan 2021
Should you sell upfront stategy, audit, and roadmapping or start with an advisory retainer?
January 29, 2021Jan 2021
Directionally accurate
January 28, 2021Jan 2021
8 books every marketing consultant should read
January 27, 2021Jan 2021
Everything you encounter is a content idea
January 26, 2021Jan 2021
Strategy, systems, processes, and results
January 25, 2021Jan 2021
What if you couldn’t use your hands?
January 24, 2021Jan 2021
How to sell advisory services and scale your expertise
January 23, 2021Jan 2021
If you don’t know what to write, start writing
January 22, 2021Jan 2021
The disproportionate upsides and downsides
January 21, 2021Jan 2021
The thing about numbers
January 20, 2021Jan 2021
The thing about limiting beliefs
January 19, 2021Jan 2021
Your business is a system
January 18, 2021Jan 2021
What my toddler taught me about marketing
January 17, 2021Jan 2021
How to package your marketing advisory services
January 16, 2021Jan 2021
A resource for my typography nerds
January 15, 2021Jan 2021
The biggest differentiator you have is you
January 14, 2021Jan 2021
Most people aren’t ready to buy now
January 13, 2021Jan 2021
What to do when things aren’t working out for you
January 12, 2021Jan 2021
The emotional nature of consulting
January 11, 2021Jan 2021
Be known for one specific thing
January 10, 2021Jan 2021
How to listen to any article
January 9, 2021Jan 2021
What to do when your consulting work dries up
January 8, 2021Jan 2021
The tricky part of calculating customer lifetime value
January 7, 2021Jan 2021
How to create stuff people want to buy
January 6, 2021Jan 2021
Own it and move on
January 5, 2021Jan 2021
Be oddly specific
January 4, 2021Jan 2021
What happens when you aren’t charging enough
January 3, 2021Jan 2021
Where do you find your clients?
January 2, 2021Jan 2021
Your job as an advisor is never to convince
January 1, 2021Jan 2021
Brand vs. direct response marketing: which is better?
December 31, 2020Dec 2020
How to make any marketing piece more effective