Most of us need to hear new ideas a few times before they sink in.
Sometimes we’re ready for new ideas and sometimes we’re not. Timing is everything.
Even your most read books have new ideas every time you read them.
So if your goal is to help your clients create new ways of thinking, don’t be afraid to repeat yourself.
Tell new stories that make the same point. Say things a different way. Come back to your core ideas often.
That’s the best way to make them stick, whether in your content marketing or your advisory work. People do appreciate it, even if they’ve already internalized and implemented your idea.
Repeat yourself as often as it takes. We all need reminders.