Something in your business isn’t working. It’s small.
Maybe it’s a service you offer, or a client you work with, or an idea that isn’t taking off. And it’s causing disproportionate downside for you.
Maybe the downside is stress, or high time commitment with minimal reward, or nobody is buying. Whatever it is, it’s worth noticing and dealing with.
The flip side is also true.
Smaller parts of your business are working extraordinarily well.
Maybe it’s the type of clients you work with or a service you offer that you love selling and delivering.
And compared to everything else, it brings disproportionate returns. Whatever it is, it’s worth noticing and doubling down on.
Of course, this is the 80/20 principal at play.
The more you remove the 20% of things causing 80% of the downside, the more you free up your time and energy to do more productive things.
The more you do the few things that are causing disproportionate benefit, the more your business will grow and the happier you’ll be.
You know this already. I’m just here to remind you to actually evaluate any part of your business for this pattern and act on it.