Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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Digital Strategy Consultant - Kevin C. Whelan

I'm Kevin, a marketing consultant teaching other independent marketing professionals how to build and run a profitable advisory business.

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2021

November

November 26, 2021Nov 2021
Don’t just plan for fair weather, plan for reality
November 25, 2021Nov 2021
The three ways to generate more business
November 24, 2021Nov 2021
The advantage of an outside observer
November 23, 2021Nov 2021
What happens if you fail?
November 22, 2021Nov 2021
Ask better questions
November 21, 2021Nov 2021
Only accept clients you trust
November 20, 2021Nov 2021
The difficulty of your marketing *is* the message
November 19, 2021Nov 2021
Some things don’t change, but most things do
November 18, 2021Nov 2021
This is almost guaranteed to attract clients
November 17, 2021Nov 2021
Leading and lagging indicators
November 16, 2021Nov 2021
Setting arbitrary goals
November 15, 2021Nov 2021
What to do when you’re feeling stuck
November 14, 2021Nov 2021
The profound difference between management and leadership
November 13, 2021Nov 2021
The strategy of pre-eminence
November 12, 2021Nov 2021
A sign you should raise your prices. 
November 11, 2021Nov 2021
A simple system that worked
November 10, 2021Nov 2021
Build credibility with a research-backed, clearly-stated problem
November 9, 2021Nov 2021
Specialization is simplification
November 8, 2021Nov 2021
How to start a paid mentoring practice
November 7, 2021Nov 2021
Memberships ≠ communities
November 6, 2021Nov 2021
A few words on managing trust
November 5, 2021Nov 2021
How to reduce your price without offering a discount
November 4, 2021Nov 2021
Find people to push you when you need it
November 3, 2021Nov 2021
What to do instead of “selling” yourself
November 2, 2021Nov 2021
Save the pitch for last
November 1, 2021Nov 2021
Life gets easier with a process

October

October 31, 2021Oct 2021
Clear and credible beats hard selling
October 30, 2021Oct 2021
How do you make the competitors sweat?
October 29, 2021Oct 2021
Who do you have access to?
October 28, 2021Oct 2021
Doing a few things slowly but effectively
October 27, 2021Oct 2021
Easy to work with
October 26, 2021Oct 2021
It’s hard *not* to get clients this way
October 25, 2021Oct 2021
Take a five-year plus horizon
October 24, 2021Oct 2021
Address the emotions in the room
October 23, 2021Oct 2021
Be a voracious learner
October 22, 2021Oct 2021
What do you really want?
October 21, 2021Oct 2021
Why mutual trust is an absolute must
October 20, 2021Oct 2021
Getting buy-in from the CEO
October 19, 2021Oct 2021
The importance of good onboarding
October 18, 2021Oct 2021
Free resources vs. applied expertise
October 17, 2021Oct 2021
Two ways to build demand in a new consulting business or niche
October 16, 2021Oct 2021
Is what you sell mutually profitable?
October 15, 2021Oct 2021
Advice without expertise is opinion
October 14, 2021Oct 2021
Do you want information or transformation?
October 13, 2021Oct 2021
How to stand out as a marketing consultant
October 12, 2021Oct 2021
Scale content but throttle services
October 11, 2021Oct 2021
Do things that take time
October 10, 2021Oct 2021
Stagnancy is death
October 9, 2021Oct 2021
Why most marketing doesn’t work
October 8, 2021Oct 2021
Pick one main goal
October 7, 2021Oct 2021
Wildly profitable, cash flow stable, low stress
October 6, 2021Oct 2021
The best in the world at what you do
October 5, 2021Oct 2021
The thing about referrals
October 4, 2021Oct 2021
You don’t own the right to social media distribution—build your list
October 3, 2021Oct 2021
Niching makes it easier to build an email list
October 2, 2021Oct 2021
The power of an email list
October 1, 2021Oct 2021
Do work you can be proud of

September

September 30, 2021Sep 2021
Be your clients’ biggest advocate
September 29, 2021Sep 2021
You’re in the service business, after all
September 28, 2021Sep 2021
Phasing into a niche

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