Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

Build and run a profitable expertise business.

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2022

September

September 29, 2022Sep. 29, 2022
The path of the expertise merchant
September 28, 2022Sep. 28, 2022
It bears repeating
September 27, 2022Sep. 27, 2022
198. Lowering the barrier for email
September 26, 2022Sep. 26, 2022
Expertise rusts
September 25, 2022Sep. 25, 2022
Manifestos and principles
September 24, 2022Sep. 24, 2022
Playing a level up
September 23, 2022Sep. 23, 2022
What exactly is an expertise business?
September 22, 2022Sep. 22, 2022
What it really means to be profitable
September 21, 2022Sep. 21, 2022
The expert’s risk of creating overwhelm
September 20, 2022Sep. 20, 2022
Audience and relationship assets
September 19, 2022Sep. 19, 2022
The six main reasons why people are buying (or not)
September 14, 2022Sep. 14, 2022
Are you an expert or an explorer?
September 13, 2022Sep. 13, 2022
197. How to put your advisory clients at the epicentre of your business
September 12, 2022Sep. 12, 2022
“Didn’t you check our Instagram account?”
September 7, 2022Sep. 7, 2022
196. Iteration and innovation is the way
September 2, 2022Sep. 2, 2022
Cut, consolidate, expand, and deconstruct
September 1, 2022Sep. 1, 2022
My current audio, camera, and lighting setup (late 2022)

August

August 26, 2022Aug. 26, 2022
Make offers
August 23, 2022Aug. 23, 2022
Don’t let the “competition” scare you away from a new niche
August 19, 2022Aug. 19, 2022
How to turn your method into marketing
August 18, 2022Aug. 18, 2022
How to add an Apple Podcast banner on mobile devices with one line of code
August 17, 2022Aug. 17, 2022
My two fiddle leaf figs
August 16, 2022Aug. 16, 2022
What to do when you need clients and don’t know where to start
August 15, 2022Aug. 15, 2022
195. Selling confidence
August 11, 2022Aug. 11, 2022
Reading the tea leaves
August 9, 2022Aug. 9, 2022
Google Analytics 4 Live Workshop
August 5, 2022Aug. 5, 2022
194. How to avoid the “employee” trap as a fractional CXO

July

July 29, 2022Jul. 29, 2022
Two ways to think about positioning
July 22, 2022Jul. 22, 2022
Why I don’t position myself as a fractional CMO
July 19, 2022Jul. 19, 2022
The definition of “advice”