I was sitting here, thinking about what I wanted to write about today. I was stumped for ideas.
In cases like this, I usually reference my list of ideas, notes from my client calls, or even my research document.
But this time was different. I asked myself, “who am I trying to reach with this post?”
And then it hit me: write for my ideal client. Duh!
By the way, this is a real person, not an avatar. Someone who already pays me well, refers me to others, enjoys what I offer, and complains the least.
As soon as I thought about one specific person I could write to, the ideas came flooding in. I knew exactly what to say.
If your writing resonates with your ideal clients, it will likely also resonate with many more like them.
To me, this is an idea worth using often.