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Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

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Articles

2025

May

May 7, 2025May 7, 2025
Will AI replace marketers?

March

March 7, 2025Mar. 7, 2025
Why you don’t need perfect content to be successful
March 3, 2025Mar. 3, 2025
Earn more with services targeted at different customer segments

February

February 20, 2025Feb. 20, 2025
Explaining my evolution from agency owner to fractional CMO (via an old unpublished article)
February 18, 2025Feb. 18, 2025
From Freelancer to Marketing Stategist with Jordan Mogck (Ep. 210 – HTSA)
February 10, 2025Feb. 10, 2025
Two ingredients in a successful content strategy

January

January 24, 2025Jan. 24, 2025
How to stay relevant in the age of AI
January 13, 2025Jan. 13, 2025
Freelancer → Fractional CMO → Advisor → Teacher [DMAT Framework]

2024

December

December 13, 2024Dec. 13, 2024
The secret to getting clients with content marketing
December 9, 2024Dec. 9, 2024
Run your marketing program

November

November 22, 2024Nov. 22, 2024
Why you don’t need LinkedIn to get clients

October

October 24, 2024Oct. 24, 2024
Sub-specific niching vs. specialization
October 17, 2024Oct. 17, 2024
How to attract clients from niche communities
October 15, 2024Oct. 15, 2024
How the independent marketing strategist business model looks inside
October 4, 2024Oct. 4, 2024
How to be a highly paid marketing consultant
October 2, 2024Oct. 2, 2024
The trait of successful people

September

September 27, 2024Sep. 27, 2024
Are you talking yourself out of publishing?

August

August 30, 2024Aug. 30, 2024
Helping our clients think long-term
August 26, 2024Aug. 26, 2024
The two types of buyers
August 16, 2024Aug. 16, 2024
How I use YouTube to grow my business (with a small audience)
August 9, 2024Aug. 9, 2024
Is mentorship a viable revenue stream?

July

July 22, 2024Jul. 22, 2024
Agency vs. fractional CMO vs. advisory business models (comparison)
July 19, 2024Jul. 19, 2024
The five essential marketing skills
July 12, 2024Jul. 12, 2024
How to change your consulting niche
July 9, 2024Jul. 9, 2024
How to attract your first consulting clients
July 5, 2024Jul. 5, 2024
Making the decision
July 3, 2024Jul. 3, 2024
Free Training: How to Create Clean, Clear, and Convincing Website Copy + Messaging with Billy Broas

June

June 24, 2024Jun. 24, 2024
The joy of Audiologs
June 21, 2024Jun. 21, 2024
Positioning is a byproduct
June 19, 2024Jun. 19, 2024
Breaking Down My $1M+ Productized Consulting & Fractional CMO Services
June 14, 2024Jun. 14, 2024
Keeping it simple
June 7, 2024Jun. 7, 2024
“Experiencing burnout rn. Tips?”
June 5, 2024Jun. 5, 2024
The engagement trap
June 3, 2024Jun. 3, 2024
“Lost a great client today.”

May

May 27, 2024May 27, 2024
The 5 P’s of Marketing Execution [Live Training]
May 27, 2024May 27, 2024
I hate content marketing sooooo much (how do I make this easy for me?)
May 24, 2024May 24, 2024
Stop overthinking and post that first video
May 17, 2024May 17, 2024
Mini Marketing Case Study: Ben Williams
May 7, 2024May 7, 2024
Why your deals aren’t closing…
May 2, 2024May 2, 2024
Strategists are the instructions
May 1, 2024May 1, 2024
How to avoid selling fluff to your consulting clients

April

April 26, 2024Apr. 26, 2024
Slowing down the sale
April 24, 2024Apr. 24, 2024
How I think about business conferences
April 19, 2024Apr. 19, 2024
How to leverage your deep insights to get clients (free training)
April 18, 2024Apr. 18, 2024
Working on the soft skills

March

March 28, 2024Mar. 28, 2024
Thinking about becoming a fractional CMO?
March 25, 2024Mar. 25, 2024
Let’s talk money
March 22, 2024Mar. 22, 2024
How’s your financial acumen?
March 14, 2024Mar. 14, 2024
How to be an all-weather consultant
March 8, 2024Mar. 8, 2024
Why your hands are inversely correlated with your profit
March 5, 2024Mar. 5, 2024
Execution is a commodity
March 1, 2024Mar. 1, 2024
209. Going from employee to consultant with Reza Saeedi

February

February 28, 2024Feb. 28, 2024
How to get paid on time—every time—without nagging your clients
February 13, 2024Feb. 13, 2024
Why I’m bullish on YouTube for marketers in 2024
February 12, 2024Feb. 12, 2024
Should you start a blog, newsletter, podcast, or YouTube channel?
February 9, 2024Feb. 9, 2024
Create more leverage and profit (membership open)
February 2, 2024Feb. 2, 2024
On the fence about niching?

January

January 29, 2024Jan. 29, 2024
Things will never be perfect
January 19, 2024Jan. 19, 2024
The benefits of being oversubscribed
January 16, 2024Jan. 16, 2024
Pricing on confidence
January 12, 2024Jan. 12, 2024
My content publishing and distribution framework (#208)
January 11, 2024Jan. 11, 2024
It takes time
January 10, 2024Jan. 10, 2024
Raging against the staus quo
January 5, 2024Jan. 5, 2024
5 ways to establish trust and competence in the first meeting
January 4, 2024Jan. 4, 2024
Business case-based selling

2023

December

December 29, 2023Dec. 29, 2023
“What do marketers who focus on strategy do all day?”
December 28, 2023Dec. 28, 2023
Strategists are example seekers
December 21, 2023Dec. 21, 2023
When demand exceeds supply
December 20, 2023Dec. 20, 2023
How to get a new niche or business off the ground
December 19, 2023Dec. 19, 2023
Getting on their level
December 18, 2023Dec. 18, 2023
Joining the conversation
December 15, 2023Dec. 15, 2023
Content that builds relationships
December 13, 2023Dec. 13, 2023
Peer, not a contractor
December 12, 2023Dec. 12, 2023
Trusting your quiet intuition
December 5, 2023Dec. 5, 2023
Sell more with email
December 1, 2023Dec. 1, 2023
Hybrid learning, community, and advice (Mindshare closes tonight)

November

November 30, 2023Nov. 30, 2023
How to package your consulting services
November 27, 2023Nov. 27, 2023
How to generate more sales from your email list
November 24, 2023Nov. 24, 2023
Mindshare is open again 👀
November 23, 2023Nov. 23, 2023
The Business Model Design Bundle [Limited Offer]
November 17, 2023Nov. 17, 2023
How to overcome the fear of niching
November 7, 2023Nov. 7, 2023
Suitable alternatives

October

October 31, 2023Oct. 31, 2023
Serving the ecosystem of your niche
October 27, 2023Oct. 27, 2023
I have no idea…
October 26, 2023Oct. 26, 2023
Starting up a YouTube
October 24, 2023Oct. 24, 2023
Everything is custom
October 13, 2023Oct. 13, 2023
The Hybrid Consulting Model (Doors Closing)
October 12, 2023Oct. 12, 2023
Inefficiency budget
October 10, 2023Oct. 10, 2023
Using audio in your marketing and client work
October 8, 2023Oct. 8, 2023
Programs vs. campaigns
October 6, 2023Oct. 6, 2023
Fourteen hundred emails ago…

September

September 8, 2023Sep. 8, 2023
208. Brad Hussey on evolving from web designer to creator/educator
September 6, 2023Sep. 6, 2023
Teach what you know
September 5, 2023Sep. 5, 2023
“My market only wants done-for-you services”
September 3, 2023Sep. 3, 2023
What is advice?
September 1, 2023Sep. 1, 2023
Publish and move on

August

August 31, 2023Aug. 31, 2023
Balancing frequency and potency
August 30, 2023Aug. 30, 2023
Rare and scarce
August 25, 2023Aug. 25, 2023
How to write messaging that sells
August 22, 2023Aug. 22, 2023
What photography taught me about writing
August 18, 2023Aug. 18, 2023
Avoiding feast and famine
August 7, 2023Aug. 7, 2023
Reuben Swartz on the mindsets and strategies of successful selling

July

July 21, 2023Jul. 21, 2023
Looking good on paper
July 14, 2023Jul. 14, 2023
Putting your oxygen mask on first
July 5, 2023Jul. 5, 2023
Busy or successful?

June

June 26, 2023Jun. 26, 2023
Setting the example
June 20, 2023Jun. 20, 2023
How to choose a niche for your marketing practice (+ new membership tier)
June 13, 2023Jun. 13, 2023
Observing my newsletter folder
June 9, 2023Jun. 9, 2023
Are your services selling like hotcakes?
June 6, 2023Jun. 6, 2023
A micro advisory service example by Arvid Khal

May

May 31, 2023May 31, 2023
Calculating value
May 26, 2023May 26, 2023
206. Building an expertise business around a proprietary framework with Billy Broas
May 20, 2023May 20, 2023
Mistakes I learned as a new fractional CMO
May 19, 2023May 19, 2023
The Right Way to Sell Fractional CMO Services [Workshop]
May 15, 2023May 15, 2023
Flying kites
May 12, 2023May 12, 2023
The business case for advisors
May 9, 2023May 9, 2023
It’s the trade-offs that make us successful
May 8, 2023May 8, 2023
Known for one thing
May 5, 2023May 5, 2023
Diversify your marketing

April

April 28, 2023Apr. 28, 2023
Advisors don’t just sell advice
April 27, 2023Apr. 27, 2023
Are your leads drying up?
April 19, 2023Apr. 19, 2023
Selling to the competition
April 14, 2023Apr. 14, 2023
Let the niche choose you
April 13, 2023Apr. 13, 2023
Should a marketing strategist avoid selling any kind of execution work?
April 12, 2023Apr. 12, 2023
Is it okay to call yourself a fractional CMO if you’ve never been an actual CMO?
April 11, 2023Apr. 11, 2023
Someone has to get paid for execution—why not you?
April 10, 2023Apr. 10, 2023
The learning never ends for a strategist
April 6, 2023Apr. 6, 2023
The simple way to look at marketing

March

March 31, 2023Mar. 31, 2023
Why marketing is our ethical duty as consultants
March 24, 2023Mar. 24, 2023
204. Tsavo Neal on how to get more clients through your website with SEO
March 17, 2023Mar. 17, 2023
203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work
March 11, 2023Mar. 11, 2023
The value of your Rolodex
March 3, 2023Mar. 3, 2023
This is what’s holding you back from selling strategy without the execution
March 2, 2023Mar. 2, 2023
The highest leverage thing you can do in your freelance or consulting practice (#202)

February

February 24, 2023Feb. 24, 2023
How to earn more with less stress as a marketing freelancer
February 13, 2023Feb. 13, 2023
Five things to consider when deciding what offerings to sell

January

January 31, 2023Jan. 31, 2023
Are consultants glorified cheerleaders?
January 30, 2023Jan. 30, 2023
The commoditization trap of platforms like Substack
January 25, 2023Jan. 25, 2023
Last call on today’s workshop—How to Package, Price, and Sell Custom Consulting Engagements
January 23, 2023Jan. 23, 2023
Standing out in a genre
January 19, 2023Jan. 19, 2023
The dichotomy of advice
January 13, 2023Jan. 13, 2023
How to Package, Price, and Sell Custom Consulting Engagements [Upcoming Workshop]
January 9, 2023Jan. 9, 2023
Intellectual property assets that pay dividends
January 5, 2023Jan. 5, 2023
Show, don’t tell
January 3, 2023Jan. 3, 2023
Get busy, then get picky

2022

December

December 30, 2022Dec. 30, 2022
Selling custom before productizing your consulting services
December 29, 2022Dec. 29, 2022
What we can learn from Peloton about leverage
December 20, 2022Dec. 20, 2022
Why don’t you just implement for me?
December 19, 2022Dec. 19, 2022
Judging your own work
December 18, 2022Dec. 18, 2022
Thinking of you
December 6, 2022Dec. 6, 2022
How long should the consulting sales process take?
December 5, 2022Dec. 5, 2022
Treat well your referrers
December 2, 2022Dec. 2, 2022
What to do before productizing your consulting services

November

November 29, 2022Nov. 29, 2022
On choosing your podcast guests
November 28, 2022Nov. 28, 2022
Marketing is permission
November 25, 2022Nov. 25, 2022
One person a day
November 24, 2022Nov. 24, 2022
Workshop: How to design highly profitable productized advisory services
November 23, 2022Nov. 23, 2022
The power of the follow-up
November 22, 2022Nov. 22, 2022
Why people don’t buy right away
November 21, 2022Nov. 21, 2022
A few notes on packaging advice
November 18, 2022Nov. 18, 2022
Eliminating execution work
November 17, 2022Nov. 17, 2022
Too long, didn’t read
November 15, 2022Nov. 15, 2022
The best advisors are also teachers
November 14, 2022Nov. 14, 2022
The alternative form of leadership
November 11, 2022Nov. 11, 2022
The risk of overwhelm
November 10, 2022Nov. 10, 2022
The value of an introduction
November 9, 2022Nov. 9, 2022
Getting into physical proximity
November 8, 2022Nov. 8, 2022
Shutting down Mindshare forum—and moving to Slack
November 4, 2022Nov. 4, 2022
Need something a little… different?
November 3, 2022Nov. 3, 2022
How to advise from a birds-eye view

October

October 28, 2022Oct. 28, 2022
The art of the pre-selling your knowledge products
October 26, 2022Oct. 26, 2022
Three ways to design highly profitable 1:1 advisory retainers
October 21, 2022Oct. 21, 2022
Selling a small knowledge product
October 19, 2022Oct. 19, 2022
Investing in your business
October 18, 2022Oct. 18, 2022
What if your home page wasn’t about you?
October 14, 2022Oct. 14, 2022
A suite of options
October 12, 2022Oct. 12, 2022
The importance of taking notes
October 7, 2022Oct. 7, 2022
200. Kevan Lee on part-time advisory work, mentorship, equity compensation, and more
October 6, 2022Oct. 6, 2022
How to successfully onboard your advisory clients
October 5, 2022Oct. 5, 2022
An operating system for advisors
October 4, 2022Oct. 4, 2022
Your business depends on it
October 3, 2022Oct. 3, 2022
Simple and consistent or fancy and complex
October 2, 2022Oct. 2, 2022
Admiring your own widgets
October 1, 2022Oct. 1, 2022
Goals, measurement, value, price, and scope

September

September 30, 2022Sep. 30, 2022
199. The three core ways to get more consulting clients
September 29, 2022Sep. 29, 2022
The path of the expertise merchant
September 28, 2022Sep. 28, 2022
It bears repeating
September 27, 2022Sep. 27, 2022
198. Lowering the barrier for email
September 26, 2022Sep. 26, 2022
Expertise rusts
September 25, 2022Sep. 25, 2022
Manifestos and principles
September 24, 2022Sep. 24, 2022
Playing a level up
September 23, 2022Sep. 23, 2022
What exactly is an expertise business?
September 22, 2022Sep. 22, 2022
What it really means to be profitable
September 21, 2022Sep. 21, 2022
The expert’s risk of creating overwhelm
September 20, 2022Sep. 20, 2022
Audience and relationship assets
September 19, 2022Sep. 19, 2022
The six main reasons why people are buying (or not)
September 14, 2022Sep. 14, 2022
Are you an expert or an explorer?
September 13, 2022Sep. 13, 2022
197. How to put your advisory clients at the epicentre of your business
September 12, 2022Sep. 12, 2022
“Didn’t you check our Instagram account?”
September 7, 2022Sep. 7, 2022
196. Iteration and innovation is the way
September 2, 2022Sep. 2, 2022
Cut, consolidate, expand, and deconstruct
September 1, 2022Sep. 1, 2022
My current audio, camera, and lighting setup (late 2022)

August

August 26, 2022Aug. 26, 2022
Make offers
August 23, 2022Aug. 23, 2022
Don’t let the “competition” scare you away from a new niche
August 19, 2022Aug. 19, 2022
How to turn your method into marketing
August 18, 2022Aug. 18, 2022
How to add an Apple Podcast banner on mobile devices with one line of code
August 17, 2022Aug. 17, 2022
My two fiddle leaf figs
August 16, 2022Aug. 16, 2022
What to do when you need clients and don’t know where to start
August 15, 2022Aug. 15, 2022
195. Selling confidence
August 11, 2022Aug. 11, 2022
Reading the tea leaves
August 9, 2022Aug. 9, 2022
Google Analytics 4 Live Workshop
August 5, 2022Aug. 5, 2022
194. How to avoid the “employee” trap as a fractional CXO

July

July 29, 2022Jul. 29, 2022
Two ways to think about positioning
July 22, 2022Jul. 22, 2022
Why I don’t position myself as a fractional CMO
July 19, 2022Jul. 19, 2022
The definition of “advice”
July 18, 2022Jul. 18, 2022
Is this advice?
July 15, 2022Jul. 15, 2022
Where my advisory clients come from (and that quiet inner voice)
July 8, 2022Jul. 8, 2022
Don’t bonk out

June

June 17, 2022Jun. 17, 2022
Advice for independent marketers during a recession or downturn
June 10, 2022Jun. 10, 2022
Getting paid to think
June 8, 2022Jun. 8, 2022
What to do if nobody is buying your productized services
June 3, 2022Jun. 3, 2022
Predicting the future of in-house and outsourced hybrid marketing teams

May

May 26, 2022May 26, 2022
Why you may want to offer multiple price options (audio)
May 20, 2022May 20, 2022
Coaching and gut instincts
May 17, 2022May 17, 2022
What to do when clients don’t take your advice (audio)
May 16, 2022May 16, 2022
Selling your expertise, not your hands (an interview with Alastair McDermott)
May 13, 2022May 13, 2022
Twitter growth and memes-as-marketing with Dagobert Renouf (audio)
May 11, 2022May 11, 2022
“In order to do this right…”
May 10, 2022May 10, 2022
Why I’m allowing myself to stop publishing daily (audio)
May 9, 2022May 9, 2022
I’ve decided to stop writing daily
May 8, 2022May 8, 2022
A problem you’re uniquely capable of solving
May 7, 2022May 7, 2022
The power of “memes-as-marketing”
May 6, 2022May 6, 2022
Customer surplus and price-to-value-ratio
May 5, 2022May 5, 2022
Live Interview: Memes as Marketing + Twitter Growth with Dagobert Renouf [RSVP]
May 4, 2022May 4, 2022
The inner game of what we do
May 3, 2022May 3, 2022
The medium forms the message
May 2, 2022May 2, 2022
A list of ways to sell your head—not just your hands
May 1, 2022May 1, 2022
Make the call

April

April 30, 2022Apr. 30, 2022
Pricing based on how you feel
April 29, 2022Apr. 29, 2022
“What if my marketing budget doesn’t allow me to implement your advice?”
April 28, 2022Apr. 28, 2022
What to watch for (and manage) in a new engagement
April 27, 2022Apr. 27, 2022
Tough love
April 26, 2022Apr. 26, 2022
How to create super crunchy testimonials
April 25, 2022Apr. 25, 2022
The five buyer types
April 24, 2022Apr. 24, 2022
How does your brain work?
April 23, 2022Apr. 23, 2022
Three core ways to monetize your expertise
April 22, 2022Apr. 22, 2022
How narrowly should you niche when starting out as a consultant?
April 21, 2022Apr. 21, 2022
How to properly categorize your products and services
April 20, 2022Apr. 20, 2022
A question of value
April 19, 2022Apr. 19, 2022
I made a categorical mistake
April 18, 2022Apr. 18, 2022
My best definition of positioning
April 17, 2022Apr. 17, 2022
The relationship between hourly and commodity work
April 16, 2022Apr. 16, 2022
The right amount of work
April 15, 2022Apr. 15, 2022
The story of the auto detailer
April 14, 2022Apr. 14, 2022
The problem with generalist positioning
April 13, 2022Apr. 13, 2022
When is enough… enough?
April 12, 2022Apr. 12, 2022
What to do when a client wants to cancel before the term ends
April 11, 2022Apr. 11, 2022
What does good performance mean to you?
April 10, 2022Apr. 10, 2022
Design sends a message
April 9, 2022Apr. 9, 2022
Work that lights you up
April 8, 2022Apr. 8, 2022
Cleaning up
April 7, 2022Apr. 7, 2022
Meaningful work
April 6, 2022Apr. 6, 2022
How to switch your niche or business model with less risk
April 5, 2022Apr. 5, 2022
The benefit of being solution-agnostic
April 4, 2022Apr. 4, 2022
What does a marketing strategist do?
April 3, 2022Apr. 3, 2022
Some people need to hear this
April 2, 2022Apr. 2, 2022
Optimizing for conversations
April 1, 2022Apr. 1, 2022
Are your prices negotiable?

March

March 31, 2022Mar. 31, 2022
Innovate on top
March 30, 2022Mar. 30, 2022
How to publish more consistently
March 29, 2022Mar. 29, 2022
Would you use an axe or a baseball bat?
March 28, 2022Mar. 28, 2022
Choices and trade-offs
March 27, 2022Mar. 27, 2022
How to stand out in a sea of competitors
March 26, 2022Mar. 26, 2022
The idea disease
March 25, 2022Mar. 25, 2022
Time for yourself
March 24, 2022Mar. 24, 2022
Mindshare Radio is now public
March 23, 2022Mar. 23, 2022
My take on “Start With Why”
March 22, 2022Mar. 22, 2022
Build your wings before you jump
March 21, 2022Mar. 21, 2022
Using focus to your advantage
March 20, 2022Mar. 20, 2022
The smallest possible step
March 19, 2022Mar. 19, 2022
Fall in love with the process—not your products
March 18, 2022Mar. 18, 2022
170. Building around your super-consumers
March 17, 2022Mar. 17, 2022
Why your new products or services don’t sell
March 16, 2022Mar. 16, 2022
Write for the platform
March 15, 2022Mar. 15, 2022
Thinking like an agency
March 14, 2022Mar. 14, 2022
Finding your thing
March 13, 2022Mar. 13, 2022
Why the best marketing KPI dashboard is a spreadsheet
March 12, 2022Mar. 12, 2022
Collecting your insights
March 11, 2022Mar. 11, 2022
The real benefits of a well-defined process
March 10, 2022Mar. 10, 2022
Developing your own teaching framework
March 9, 2022Mar. 9, 2022
Marketing from a standstill
March 8, 2022Mar. 8, 2022
Not niched down enough
March 7, 2022Mar. 7, 2022
Show me the incentives
March 6, 2022Mar. 6, 2022
Best in the world at what you do
March 5, 2022Mar. 5, 2022
Too niche or too broad
March 4, 2022Mar. 4, 2022
Where is the line?
March 3, 2022Mar. 3, 2022
Permission to change your mind
March 2, 2022Mar. 2, 2022
5 ways to level up your strategic messaging skills
March 1, 2022Mar. 1, 2022
Everything is feedback

February

February 28, 2022Feb. 28, 2022
Don’t settle for the easy stuff
February 27, 2022Feb. 27, 2022
Where real innovation comes from
February 26, 2022Feb. 26, 2022
Show, don’t tell
February 25, 2022Feb. 25, 2022
How I plan to write and publish a book
February 24, 2022Feb. 24, 2022
Productized services are not permanent
February 23, 2022Feb. 23, 2022
Have you ever considered being a mentor?
February 22, 2022Feb. 22, 2022
My unofficial definition of strategy
February 21, 2022Feb. 21, 2022
The remedy
February 20, 2022Feb. 20, 2022
Belonging to a genre
February 19, 2022Feb. 19, 2022
Playing in traffic
February 18, 2022Feb. 18, 2022
This work is hard
February 17, 2022Feb. 17, 2022
How to scope a consulting service
February 16, 2022Feb. 16, 2022
What does a marketing consultant even do?
February 15, 2022Feb. 15, 2022
The 5 major problems with execution work
February 14, 2022Feb. 14, 2022
Have a bias for action
February 13, 2022Feb. 13, 2022
Your niche and your identity
February 12, 2022Feb. 12, 2022
Refuse to phone it in
February 11, 2022Feb. 11, 2022
Work for the people who love it
February 10, 2022Feb. 10, 2022
You can survive without a niche
February 9, 2022Feb. 9, 2022
Brand vs. performance marketing
February 8, 2022Feb. 8, 2022
Be a co-buyer with your prospects
February 7, 2022Feb. 7, 2022
When you think small, big things happen
February 6, 2022Feb. 6, 2022
Nobody buys “advice”
February 5, 2022Feb. 5, 2022
Put in the grunt work
February 4, 2022Feb. 4, 2022
How to design your business model
February 3, 2022Feb. 3, 2022
All the answers to the test
February 2, 2022Feb. 2, 2022
What is your universal value proposition?
February 1, 2022Feb. 1, 2022
Why I don’t love the term “Fractional CMO”

January

January 31, 2022Jan. 31, 2022
Thinking in “units”
January 30, 2022Jan. 30, 2022
Fish at your feet first
January 29, 2022Jan. 29, 2022
Would you let people audit your work?
January 28, 2022Jan. 28, 2022
Come hell or high water
January 27, 2022Jan. 27, 2022
Forget passion, follow your curiosity
January 26, 2022Jan. 26, 2022
The ‘Golden Goose’ approach
January 25, 2022Jan. 25, 2022
The constraints being a fractional CMO (audio)
January 24, 2022Jan. 24, 2022
Why FAQs are so great
January 23, 2022Jan. 23, 2022
Write to capture the value of your ideas
January 22, 2022Jan. 22, 2022
Creativity takes iteration
January 21, 2022Jan. 21, 2022
162. Three ways to get clients to take your advice
January 20, 2022Jan. 20, 2022
Growing by referrals
January 19, 2022Jan. 19, 2022
161. Why you should have (and stick to) a core process
January 18, 2022Jan. 18, 2022
Most people won’t buy today
January 17, 2022Jan. 17, 2022
Who are you writing to?
January 16, 2022Jan. 16, 2022
Get that thing done
January 15, 2022Jan. 15, 2022
Quick question
January 14, 2022Jan. 14, 2022
Frequency, recency, and potency
January 13, 2022Jan. 13, 2022
Copywriting inspiration
January 12, 2022Jan. 12, 2022
Should you offer advisory clients unlimited access to you?
January 11, 2022Jan. 11, 2022
General feedback
January 10, 2022Jan. 10, 2022
Documenting everything you know [EP. 160]
January 9, 2022Jan. 9, 2022
A book and a podcast recommendation
January 8, 2022Jan. 8, 2022
Three ways to turn your content into assets
January 7, 2022Jan. 7, 2022
Reader response on the “overwhelm” strategy
January 6, 2022Jan. 6, 2022
Overwhelming the problem
January 5, 2022Jan. 5, 2022
Nine tips for greater energy, output, and income
January 4, 2022Jan. 4, 2022
Knowing you exist is half the battle
January 3, 2022Jan. 3, 2022
Don’t niche too quickly
January 2, 2022Jan. 2, 2022
How Tim Ferris does his year-end review
January 1, 2022Jan. 1, 2022
Most people don’t need you right now

2021

December

December 31, 2021Dec. 31, 2021
Was this year a success?
December 30, 2021Dec. 30, 2021
Don’t be afraid to repeat yourself
December 29, 2021Dec. 29, 2021
That’s not the real problem
December 28, 2021Dec. 28, 2021
How to create a new productized consulting service
December 27, 2021Dec. 27, 2021
Have the guts to stop doing it
December 26, 2021Dec. 26, 2021
Buying credibility with ads
December 25, 2021Dec. 25, 2021
Build in the love
December 24, 2021Dec. 24, 2021
Prove your expertise with samples
December 23, 2021Dec. 23, 2021
How to be hired faster and paid more to do better work
December 22, 2021Dec. 22, 2021
Be sub-specific
December 21, 2021Dec. 21, 2021
My not-so-secret to attracting clients
December 20, 2021Dec. 20, 2021
What audience growth and client acquisition have in common
December 19, 2021Dec. 19, 2021
Asking for referrals
December 18, 2021Dec. 18, 2021
Loyalty, acquisition, programs, and campaigns
December 17, 2021Dec. 17, 2021
Actual expertise vs. marketing yourself well
December 16, 2021Dec. 16, 2021
Is it fear or a desire to do things right?
December 15, 2021Dec. 15, 2021
Who are you intrinsically interested in serving?
December 14, 2021Dec. 14, 2021
Set a goal, create a system, and put in the work
December 13, 2021Dec. 13, 2021
Make time for tinkering
December 12, 2021Dec. 12, 2021
Bring your best self
December 11, 2021Dec. 11, 2021
Chase one shiny object at a time
December 10, 2021Dec. 10, 2021
Be liberal with your pruning
December 9, 2021Dec. 9, 2021
These are your people
December 8, 2021Dec. 8, 2021
What to do when nobody is buying
December 7, 2021Dec. 7, 2021
What to do if your marketing feels generic
December 6, 2021Dec. 6, 2021
Your work gets easier as your prices go up
December 5, 2021Dec. 5, 2021
How to make hiring you more compelling
December 4, 2021Dec. 4, 2021
Buying into your taste
December 3, 2021Dec. 3, 2021
Copy and paste your best clients
December 2, 2021Dec. 2, 2021
You can’t rush a new consulting business
December 1, 2021Dec. 1, 2021
Find a niche you belong to

November

November 30, 2021Nov. 30, 2021
Life is too long to dread what you do
November 29, 2021Nov. 29, 2021
Earn your right to promote
November 28, 2021Nov. 28, 2021
Create your own lane
November 27, 2021Nov. 27, 2021
Trust your way of doing things
November 26, 2021Nov. 26, 2021
Don’t just plan for fair weather, plan for reality
November 25, 2021Nov. 25, 2021
The three ways to generate more business
November 24, 2021Nov. 24, 2021
The advantage of an outside observer
November 23, 2021Nov. 23, 2021
What happens if you fail?
November 22, 2021Nov. 22, 2021
Ask better questions
November 21, 2021Nov. 21, 2021
Only accept clients you trust
November 20, 2021Nov. 20, 2021
The difficulty of your marketing *is* the message
November 19, 2021Nov. 19, 2021
Some things don’t change, but most things do
November 18, 2021Nov. 18, 2021
This is almost guaranteed to attract clients
November 17, 2021Nov. 17, 2021
Leading and lagging indicators
November 16, 2021Nov. 16, 2021
Setting arbitrary goals
November 15, 2021Nov. 15, 2021
What to do when you’re feeling stuck
November 14, 2021Nov. 14, 2021
The profound difference between management and leadership
November 13, 2021Nov. 13, 2021
The strategy of pre-eminence
November 12, 2021Nov. 12, 2021
A sign you should raise your prices. 
November 11, 2021Nov. 11, 2021
A simple system that worked
November 10, 2021Nov. 10, 2021
Build credibility with a research-backed, clearly-stated problem
November 9, 2021Nov. 9, 2021
Specialization is simplification
November 8, 2021Nov. 8, 2021
How to start a paid mentoring practice
November 7, 2021Nov. 7, 2021
Memberships ≠ communities
November 6, 2021Nov. 6, 2021
A few words on managing trust
November 5, 2021Nov. 5, 2021
How to reduce your price without offering a discount
November 4, 2021Nov. 4, 2021
Find people to push you when you need it
November 3, 2021Nov. 3, 2021
What to do instead of “selling” yourself
November 2, 2021Nov. 2, 2021
Save the pitch for last
November 1, 2021Nov. 1, 2021
Life gets easier with a process

October

October 31, 2021Oct. 31, 2021
Clear and credible beats hard selling
October 30, 2021Oct. 30, 2021
How do you make the competitors sweat?
October 29, 2021Oct. 29, 2021
Who do you have access to?
October 28, 2021Oct. 28, 2021
Doing a few things slowly but effectively
October 27, 2021Oct. 27, 2021
Easy to work with
October 26, 2021Oct. 26, 2021
It’s hard *not* to get clients this way
October 25, 2021Oct. 25, 2021
Take a five-year plus horizon
October 24, 2021Oct. 24, 2021
Address the emotions in the room
October 23, 2021Oct. 23, 2021
Be a voracious learner
October 22, 2021Oct. 22, 2021
What do you really want?
October 21, 2021Oct. 21, 2021
Why mutual trust is an absolute must
October 20, 2021Oct. 20, 2021
Getting buy-in from the CEO
October 19, 2021Oct. 19, 2021
The importance of good onboarding
October 18, 2021Oct. 18, 2021
Free resources vs. applied expertise
October 17, 2021Oct. 17, 2021
Two ways to build demand in a new consulting business or niche
October 16, 2021Oct. 16, 2021
Is what you sell mutually profitable?
October 15, 2021Oct. 15, 2021
Advice without expertise is opinion
October 14, 2021Oct. 14, 2021
Do you want information or transformation?
October 13, 2021Oct. 13, 2021
How to stand out as a marketing consultant
October 12, 2021Oct. 12, 2021
Scale content but throttle services
October 11, 2021Oct. 11, 2021
Do things that take time
October 10, 2021Oct. 10, 2021
Stagnancy is death
October 9, 2021Oct. 9, 2021
Why most marketing doesn’t work
October 8, 2021Oct. 8, 2021
Pick one main goal
October 7, 2021Oct. 7, 2021
Wildly profitable, cash flow stable, low stress
October 6, 2021Oct. 6, 2021
The best in the world at what you do
October 5, 2021Oct. 5, 2021
The thing about referrals
October 4, 2021Oct. 4, 2021
You don’t own the right to social media distribution—build your list
October 3, 2021Oct. 3, 2021
Niching makes it easier to build an email list
October 2, 2021Oct. 2, 2021
The power of an email list
October 1, 2021Oct. 1, 2021
Do work you can be proud of

September

September 30, 2021Sep. 30, 2021
Be your clients’ biggest advocate
September 29, 2021Sep. 29, 2021
You’re in the service business, after all
September 28, 2021Sep. 28, 2021
Phasing into a niche
September 27, 2021Sep. 27, 2021
Pay the bills, then build the niche business
September 26, 2021Sep. 26, 2021
Do what works for you
September 25, 2021Sep. 25, 2021
You don’t have to choose a niche
September 24, 2021Sep. 24, 2021
Working with the competition
September 23, 2021Sep. 23, 2021
Don’t fall into this trap
September 22, 2021Sep. 22, 2021
Are you consuming or creating?
September 21, 2021Sep. 21, 2021
Member feedback re: The CEO is your best friend
September 20, 2021Sep. 20, 2021
Is it harder to sell advisory services than execution?
September 19, 2021Sep. 19, 2021
What do headaches and mental bandwidth have in common?
September 18, 2021Sep. 18, 2021
Competition is a good thing
September 17, 2021Sep. 17, 2021
The CEO is your best friend
September 16, 2021Sep. 16, 2021
Start with the basics then make it better
September 15, 2021Sep. 15, 2021
Anticipation sells
September 14, 2021Sep. 14, 2021
What to do when you don’t feel like showing up
September 13, 2021Sep. 13, 2021
One way to create a marketing strategy for your clients
September 12, 2021Sep. 12, 2021
Choose your clients wisely
September 11, 2021Sep. 11, 2021
Once you specialize, it’s hard to go back
September 10, 2021Sep. 10, 2021
Optimize for the edges
September 9, 2021Sep. 9, 2021
Iron sharpens iron
September 8, 2021Sep. 8, 2021
Play the long game
September 7, 2021Sep. 7, 2021
Marketing should be a little hard
September 6, 2021Sep. 6, 2021
The difference between “advisor” and “consultant”
September 5, 2021Sep. 5, 2021
How to make creating case studies easy
September 4, 2021Sep. 4, 2021
Pick a small group
September 3, 2021Sep. 3, 2021
What is your differentiation strategy?
September 2, 2021Sep. 2, 2021
Whose advice do you trust?
September 1, 2021Sep. 1, 2021
What to do when prospects want you to do execution work

August

August 31, 2021Aug. 31, 2021
A long-term game for long-term-minded people
August 30, 2021Aug. 30, 2021
Single-purpose ideas
August 29, 2021Aug. 29, 2021
It takes guts to be an advisor
August 28, 2021Aug. 28, 2021
The danger of pricing in the middle
August 27, 2021Aug. 27, 2021
Spoken with kindness
August 26, 2021Aug. 26, 2021
Defining the perfect examples
August 25, 2021Aug. 25, 2021
Why you need to embrace the hard truths
August 24, 2021Aug. 24, 2021
A little reminder for the daily writers
August 23, 2021Aug. 23, 2021
You’ll be in business a long time…
August 22, 2021Aug. 22, 2021
Your business needs more money than you think
August 21, 2021Aug. 21, 2021
Attract more clients and build an audience quicker with cross-pollination
August 20, 2021Aug. 20, 2021
You can’t make your clients do anything
August 19, 2021Aug. 19, 2021
Selling downside protection
August 18, 2021Aug. 18, 2021
You can’t create demand
August 17, 2021Aug. 17, 2021
The benefits of a marketing Swipe File
August 16, 2021Aug. 16, 2021
Nobody is going to do it for you
August 15, 2021Aug. 15, 2021
Want access to my Methodology?
August 14, 2021Aug. 14, 2021
The price of attention is usefulness
August 13, 2021Aug. 13, 2021
Turning your ideas into assets
August 12, 2021Aug. 12, 2021
Name and claim your ideas
August 11, 2021Aug. 11, 2021
Focus on creating value, not more inputs
August 10, 2021Aug. 10, 2021
You can’t quantify everything
August 9, 2021Aug. 9, 2021
Be scarce and charge a premium
August 8, 2021Aug. 8, 2021
How would your business differ?
August 7, 2021Aug. 7, 2021
Optimizing for consumption
August 6, 2021Aug. 6, 2021
Look for the pattern of fractional leadership
August 5, 2021Aug. 5, 2021
Build, then optimize
August 4, 2021Aug. 4, 2021
What standard do you want to operate at?
August 3, 2021Aug. 3, 2021
Two ways to generate more demand for your consulting services
August 2, 2021Aug. 2, 2021
What if you could get there faster?
August 1, 2021Aug. 1, 2021
How to attract more business, deliver better results, and create more leverage

July

July 31, 2021Jul. 31, 2021
Start with who
July 30, 2021Jul. 30, 2021
Introducing the new Mindshare Pro membership program
July 29, 2021Jul. 29, 2021
Iterate and innovate your way to success
July 28, 2021Jul. 28, 2021
Being known for something is hard
July 27, 2021Jul. 27, 2021
Innovation is the only way to become a category leader
July 26, 2021Jul. 26, 2021
Why you need a Swipe File for your consulting niche
July 25, 2021Jul. 25, 2021
Premium doesn’t always mean the most expensive
July 24, 2021Jul. 24, 2021
Why higher prices lead to better profits, products, and clients
July 23, 2021Jul. 23, 2021
142. Just hit publish [Video]
July 22, 2021Jul. 22, 2021
How to remember your best ideas
July 21, 2021Jul. 21, 2021
Your process does not replace your thinking
July 20, 2021Jul. 20, 2021
Don’t get too busy to do great work
July 19, 2021Jul. 19, 2021
Positioning is the soil in your garden
July 18, 2021Jul. 18, 2021
Fractional CMOs may be generalists—but they should also be specialists
July 17, 2021Jul. 17, 2021
Fractional CMOs are generalists and that’s okay
July 16, 2021Jul. 16, 2021
Systems, habits, and goals
July 15, 2021Jul. 15, 2021
You have permission to not know everything
July 14, 2021Jul. 14, 2021
Is your consulting business niched enough?
July 13, 2021Jul. 13, 2021
There are big businesses in tiny niches
July 12, 2021Jul. 12, 2021
Brush up on your SEO fundamentals
July 11, 2021Jul. 11, 2021
Which would you rather?
July 10, 2021Jul. 10, 2021
Your prospects don’t care about your proprietary methodology (but your clients do)
July 9, 2021Jul. 9, 2021
My marketing Methodology for advisory client engagements 🔊
July 8, 2021Jul. 8, 2021
Trust your gut about bad clients
July 7, 2021Jul. 7, 2021
Writing daily into the void
July 6, 2021Jul. 6, 2021
The profit margins of an advisory business
July 5, 2021Jul. 5, 2021
Stocks and flows
July 4, 2021Jul. 4, 2021
The risk of overwhelming your clients
July 3, 2021Jul. 3, 2021
The world is craving fractional access
July 2, 2021Jul. 2, 2021
Are you alienating your ideal prospects?
July 1, 2021Jul. 1, 2021
What does this say about me?

June

June 30, 2021Jun. 30, 2021
Three questions to guide your next blog post
June 29, 2021Jun. 29, 2021
Acting against your immediate best interest
June 28, 2021Jun. 28, 2021
Organize your thinking
June 27, 2021Jun. 27, 2021
What to do when nothing is getting done
June 26, 2021Jun. 26, 2021
Your brand is how people feel
June 25, 2021Jun. 25, 2021
Write the truest sentence you know
June 24, 2021Jun. 24, 2021
On writing daily
June 23, 2021Jun. 23, 2021
Niching is a force multiplier
June 22, 2021Jun. 22, 2021
Four benefits of fractional CMO positioning
June 21, 2021Jun. 21, 2021
The risk of fractional CMO positioning
June 20, 2021Jun. 20, 2021
“Best” or “only” positioning
June 19, 2021Jun. 19, 2021
Your differences are your strengths
June 18, 2021Jun. 18, 2021
A framework for leveraging and selling your marketing expertise
June 17, 2021Jun. 17, 2021
Should you start out niched or broadly positioned?
June 16, 2021Jun. 16, 2021
Should you take on clients outside of your niche?
June 15, 2021Jun. 15, 2021
Good design and marketing
June 14, 2021Jun. 14, 2021
“They’re not cheap”
June 13, 2021Jun. 13, 2021
Are you dreading your next project?
June 12, 2021Jun. 12, 2021
How you onboard could make or break the relationship
June 11, 2021Jun. 11, 2021
132. How to design a group coaching program 🔊
June 11, 2021Jun. 11, 2021
What business are you really in?
June 10, 2021Jun. 10, 2021
How to build a consulting business you can love
June 9, 2021Jun. 9, 2021
The price of uncertainty
June 8, 2021Jun. 8, 2021
Always be marketing
June 7, 2021Jun. 7, 2021
Not sure what to write about?
June 6, 2021Jun. 6, 2021
“Process saves us from the poverty of our intentions”
June 5, 2021Jun. 5, 2021
Cheap advice doesn’t sell
June 4, 2021Jun. 4, 2021
Marginal profit and handling value conversations 🔊
June 3, 2021Jun. 3, 2021
An advisor’s duty is to be radically honest
June 2, 2021Jun. 2, 2021
Fix the system, don’t reprimand the person
June 1, 2021Jun. 1, 2021
Pricing advisory retainers the goldilocks way

May

May 31, 2021May 31, 2021
The benefit of doing fewer things
May 30, 2021May 30, 2021
Use constraints to your advantage
May 29, 2021May 29, 2021
How to get your content read by your ideal clients
May 28, 2021May 28, 2021
Using a methodology & operating system in your advisory OR execution business [Ep. 130]
May 27, 2021May 27, 2021
There’s no such thing as a perfect client
May 26, 2021May 26, 2021
Modelling success
May 25, 2021May 25, 2021
Doing the thing you’ve been putting off
May 24, 2021May 24, 2021
Value propositions that work
May 23, 2021May 23, 2021
Be the advocate for your clients
May 22, 2021May 22, 2021
Are you in alignment with your work?
May 21, 2021May 21, 2021
128. How to create epic case studies with minimal effort [Ep. 128]
May 20, 2021May 20, 2021
Nothing important to say
May 19, 2021May 19, 2021
Why you need space to think
May 18, 2021May 18, 2021
What it means to sell your expertise
May 17, 2021May 17, 2021
How to transition from selling execution to advisory work
May 16, 2021May 16, 2021
Consistency over time is hard to beat
May 15, 2021May 15, 2021
Useful content
May 14, 2021May 14, 2021
Why creating confidence in yourself and your clients is critical to your success [Ep. 126]
May 13, 2021May 13, 2021
How much should marketers rely on their gut instinct?
May 12, 2021May 12, 2021
Vague goals lead to vague strategies
May 11, 2021May 11, 2021
Fighting for simplicity
May 10, 2021May 10, 2021
Think of daily writing as a sample
May 9, 2021May 9, 2021
The two traits you’ll need to succeed as a professional marketer
May 8, 2021May 8, 2021
A good example of productized consulting services
May 7, 2021May 7, 2021
What to do when a client or prospect asks for a discount [Ep. 123]
May 6, 2021May 6, 2021
What you need to know to sell strategy
May 5, 2021May 5, 2021
Not every marketing dollar needs to prove an ROI
May 4, 2021May 4, 2021
An email-based community concept
May 3, 2021May 3, 2021
How to quickly improve your business
May 2, 2021May 2, 2021
Don’t do this
May 1, 2021May 1, 2021
Do you run a business or do you own a job?

April

April 30, 2021Apr. 30, 2021
More isn’t always more
April 29, 2021Apr. 29, 2021
The systems of a marketing consultant
April 28, 2021Apr. 28, 2021
What problem are you really solving?
April 27, 2021Apr. 27, 2021
Questions make great content
April 26, 2021Apr. 26, 2021
The two kinds of clients
April 25, 2021Apr. 25, 2021
How to fix your value proposition to get more consulting clients
April 24, 2021Apr. 24, 2021
There’s always another client
April 23, 2021Apr. 23, 2021
Audio: How to scale your marketing consulting business (Ep. 119)
April 22, 2021Apr. 22, 2021
Client turnover is a good thing
April 21, 2021Apr. 21, 2021
How to talk about money with your clients
April 20, 2021Apr. 20, 2021
Why marketing advice should be jargon-free
April 19, 2021Apr. 19, 2021
The four things you need to be a successful consultant
April 18, 2021Apr. 18, 2021
One thing for one target market
April 17, 2021Apr. 17, 2021
Mass production or boutique service
April 16, 2021Apr. 16, 2021
Marketing needs a 6+ month horizon
April 15, 2021Apr. 15, 2021
How to know if your idea will work
April 14, 2021Apr. 14, 2021
How to get traction in a new niche
April 13, 2021Apr. 13, 2021
Why you should be selective about who you work with
April 12, 2021Apr. 12, 2021
The win/loss cycle of consulting
April 11, 2021Apr. 11, 2021
Your market is bigger than your target
April 10, 2021Apr. 10, 2021
The longer I’m in business, the less I do
April 9, 2021Apr. 9, 2021
The case for niche specialization (EP 118)
April 8, 2021Apr. 8, 2021
Replicating the things that work
April 7, 2021Apr. 7, 2021
What if you could only do the part of your job you loved?
April 6, 2021Apr. 6, 2021
How it feels to be a specialist vs. generalist
April 5, 2021Apr. 5, 2021
Check in on your best clients
April 4, 2021Apr. 4, 2021
Take a blue collar approach to your work
April 3, 2021Apr. 3, 2021
The best way to get clients
April 2, 2021Apr. 2, 2021
How to create target market profiles that actually get results
April 1, 2021Apr. 1, 2021
How do you know if your product or service is any good?

March

March 31, 2021Mar. 31, 2021
Your clients are paying for your worldview
March 30, 2021Mar. 30, 2021
Why you need to prune your clients sometimes
March 29, 2021Mar. 29, 2021
Nobody can succeed for you
March 28, 2021Mar. 28, 2021
The real way to keep score
March 27, 2021Mar. 27, 2021
Momentum and inertia
March 26, 2021Mar. 26, 2021
Podcast Interview on the Mitch Gray Show: Why Marketing and Mentoring Matters
March 25, 2021Mar. 25, 2021
Everything is a signal
March 24, 2021Mar. 24, 2021
How to ask people to do things the right way
March 23, 2021Mar. 23, 2021
Know why people should invest in you
March 22, 2021Mar. 22, 2021
How to get good at marketing
March 21, 2021Mar. 21, 2021
Great copy is assembled, not written
March 20, 2021Mar. 20, 2021
Do things that light you up for people you like
March 19, 2021Mar. 19, 2021
How to succeed in business
March 18, 2021Mar. 18, 2021
Say one thing, say it well
March 17, 2021Mar. 17, 2021
The value of scarcity
March 16, 2021Mar. 16, 2021
When should you execute tasks and when should you advise on them?
March 15, 2021Mar. 15, 2021
Reputation management
March 14, 2021Mar. 14, 2021
The daily portfolio
March 13, 2021Mar. 13, 2021
Why it’s important to like who you serve
March 12, 2021Mar. 12, 2021
Two things that make you more likely to be hired
March 11, 2021Mar. 11, 2021
Daily means daily
March 10, 2021Mar. 10, 2021
Why small is an advantage for consultants
March 9, 2021Mar. 9, 2021
Why offering less will make you a better consultant
March 8, 2021Mar. 8, 2021
Why you should price your consulting services based on longterm value
March 7, 2021Mar. 7, 2021
Why should I choose you?
March 6, 2021Mar. 6, 2021
The marketing voyage has no one set course
March 5, 2021Mar. 5, 2021
“Anti-laws” of advertising
March 4, 2021Mar. 4, 2021
Single-focus marketing
March 3, 2021Mar. 3, 2021
Nothing shows you care like a David Hasselhoff Cameo
March 2, 2021Mar. 2, 2021
A tip for daily bloggers
March 1, 2021Mar. 1, 2021
Steven Pressfield and The Resistance

February

February 28, 2021Feb. 28, 2021
Should you be a stickler for scope on fixed-fee engagements?
February 27, 2021Feb. 27, 2021
Inspiration and insight on running a membership program
February 26, 2021Feb. 26, 2021
The benefits of being a niche consultant
February 25, 2021Feb. 25, 2021
Nobody wants to hire the cheapest consultant
February 24, 2021Feb. 24, 2021
Assuming success in any niche
February 23, 2021Feb. 23, 2021
Does a daily newsletter exhaust you and your readers?
February 22, 2021Feb. 22, 2021
Knowing when to flex your authority (or not)
February 21, 2021Feb. 21, 2021
How to build an audience (insights by Tim Ferris)
February 20, 2021Feb. 20, 2021
Consulting is an intimate game
February 19, 2021Feb. 19, 2021
By doing less you accomplish more
February 18, 2021Feb. 18, 2021
A visual approach to a marketing plan
February 17, 2021Feb. 17, 2021
The best marketing
February 16, 2021Feb. 16, 2021
Minimizing your cognitive load
February 15, 2021Feb. 15, 2021
Sweat the basics
February 14, 2021Feb. 14, 2021
First impressions matter
February 13, 2021Feb. 13, 2021
The nuance to selling a “system”
February 12, 2021Feb. 12, 2021
Good marketing strategists and planners use examples
February 11, 2021Feb. 11, 2021
A writing trick for daily bloggers
February 10, 2021Feb. 10, 2021
Why you should work on your marketing daily
February 9, 2021Feb. 9, 2021
The three prongs of marketing
February 8, 2021Feb. 8, 2021
The tech stack I use to run a paid community on Circle
February 7, 2021Feb. 7, 2021
How NOT to add people to your mailing list
February 6, 2021Feb. 6, 2021
Transparency of mistakes
February 5, 2021Feb. 5, 2021
The ATM Strategy
February 4, 2021Feb. 4, 2021
The purpose of your website
February 3, 2021Feb. 3, 2021
The five kinds of content
February 2, 2021Feb. 2, 2021
Be unreasonably reliable
February 1, 2021Feb. 1, 2021
Sell the destination, not the journey

January

January 31, 2021Jan. 31, 2021
What I learned about group coaching vs. private consulting last year
January 30, 2021Jan. 30, 2021
Should you sell upfront stategy, audit, and roadmapping or start with an advisory retainer?
January 29, 2021Jan. 29, 2021
Directionally accurate
January 28, 2021Jan. 28, 2021
8 books every marketing consultant should read
January 27, 2021Jan. 27, 2021
Everything you encounter is a content idea
January 26, 2021Jan. 26, 2021
Strategy, systems, processes, and results
January 25, 2021Jan. 25, 2021
What if you couldn’t use your hands?
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