When a people hire an advisor, they’re not really buying “advice”.
They’re buying things like less risk and greater upside potential, more confidence, easier terrain, and faster outcomes.
If what you sell is “access to you”, you’re missing the point. Clients don’t want access to you. They want to alleviate pain and achieve their goals.
Focus all of your marketing efforts on the outcomes your ideal clients want, prove you understand and can solve their problems better than anybody, and it doesn’t matter that you sell after that.
People don’t buy the features of what you do, they invest in outcomes.
Sell the outcome in everything you do.