I use the Peloton app almost daily to motivate and guide me through my workouts.
Honestly, without the videos, I wouldn’t push nearly as hard.
But that’s not the point. The point is, the Peloton app is chock-full of video workouts. Hundreds of them across all kinds of workout genres.
Each video is an asset.
I could watch the same video a million times without the instructor ever needing to show up a second time. It would cost Peloton nearly nothing per additional view.
Each time, I would just as much value out of it as the time before. It scales infinitely.
That’s what you call leverage.
So what assets are you creating in your consulting practice?
What can you produce today that will make your business more streamlined, effective, and profitable tomorrow?
Maybe it’s cleaning up a template for a process you do often. Or recording a video training on how to do something you regularly teach your clients how to do. Or memorializing an idea in your methodology.
Take the stuff you do daily and get it out of your head once and for all.
Write a tutorial. Package those things into a course or membership. Give some of it away for free on your website as an opt-in incentive.
The opportunities to repurpose those assets are endless.
In an expertise business, knowledge products (free or paid) are one of the few assets you actually own.
Sure, they’re not always easy to create. It’s hard to find time. It’s going to be a slow process.
But every time you create one, you’ve created a new asset. And assets create leverage and value in your business.
So what assets will you create in 2023?
P.S. For a short time, I’m opening up an annual Mindshare membership, giving you the equivalent of four months free. If you’ve been on the fence about joining, now is the best time to get in.