As a consultant, your Methodology can become your business’ most valuable asset. It’s the key to creating leverage around your expertise. But for that to be the case, you need to have the discipline to continually make tweaks and adjustments. For most marketing professionals, your “Methodology” begins with you making it up as you go …
Your prospects don’t care about your proprietary methodology (but your clients do)
Your prospects don’t care about your proprietary methodology. They care about their pains, desires, and what you can do to solve them. Sure, it’s good to talk about your process for those ready to sign up anyway. But your prospects are likely to gloss over it. They’d rather understand the practicalities of how your engagement works, …
My marketing Methodology for advisory client engagements 🔊
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to improve the way you run your marketing consulting business. When you approach your client work, do you follow a Methodology or standard process? Or do you make it up as …
Using a methodology & operating system in your advisory OR execution business [Ep. 130]
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to level up the way you run your marketing consulting business. I talk a lot about having a Methodology in your advisory business. A checklist of sorts that lets you deliver consistent …
What makes a good consulting methodology?
Yesterday, I talked about how having a methodology as a consultant is the path to compounding leverage. What I meant by that is with every new engagement your work gets better, results are more predictable, and you use less personal resources (time and energy). So what’s in a good methodology? For me, my coworking consulting …
The compounding power of turning your work into a methodology
One best things about consulting is you get better at it every day. Each of your learning experiences makes you smarter and more effective—especially if you focus on a niche specialization. And if you’re really smart, you package those learnings into your methodology. Your way of creating repeatable results. Think of your methodology like artificial …
All great consultants have a methodology
If Elon Musk can send rockets to space and back, you can create a systemized approach to the work you do for your clients. It doesn’t mean you need to follow your process exactly the same way every time. In fact, you never will—that’s not how life works. But it should provide structure and consistency …
The importance of good onboarding
When a new client commits to working with you, how you onboard them is critical to how your engagement will go. It sets the tone for everything to follow. Once the deal is approved, your job is to sweep them off their feet and guide them swiftly into your process. How you get signatures, gather …
Wildly profitable, cash flow stable, low stress
Do you feel like your business is starting to stagnate, or worse—beginning to decline? Are you working too many hours and not seeing the results you know you should be? Do you feel scatter-brained and nervous about where your next client will come from? If so, I have something that can help. I’m launching a …
Are you consuming or creating?
Some days, when I don’t have a lot of calls in my calendar, I find myself consuming a lot of content. Some of it is useful, like a good course, article, book, or podcast. But a lot of it is mindless email checking and flipping through social media. What I’m really doing in the latter …