As a consultant, your Methodology can become your business’ most valuable asset. It’s the key to creating leverage around your expertise. But for that to be the case, you need to have the discipline to continually make tweaks and adjustments. For most marketing professionals, your “Methodology” begins with you making it up as you go …
Your prospects don’t care about your proprietary methodology (but your clients do)
Your prospects don’t care about your proprietary methodology. They care about their pains, desires, and what you can do to solve them. Sure, it’s good to talk about your process for those ready to sign up anyway. But your prospects are likely to gloss over it. They’d rather understand the practicalities of how your engagement works, …
My marketing Methodology for advisory client engagements 🔊
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to improve the way you run your marketing consulting business. When you approach your client work, do you follow a Methodology or standard process? Or do you make it up as …
Using a methodology & operating system in your advisory OR execution business [Ep. 130]
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to level up the way you run your marketing consulting business. I talk a lot about having a Methodology in your advisory business. A checklist of sorts that lets you deliver consistent …
What makes a good consulting methodology?
Yesterday, I talked about how having a methodology as a consultant is the path to compounding leverage. What I meant by that is with every new engagement your work gets better, results are more predictable, and you use less personal resources (time and energy). So what’s in a good methodology? For me, my coworking consulting …
The compounding power of turning your work into a methodology
One best things about consulting is you get better at it every day. Each of your learning experiences makes you smarter and more effective—especially if you focus on a niche specialization. And if you’re really smart, you package those learnings into your methodology. Your way of creating repeatable results. Think of your methodology like artificial …
All great consultants have a methodology
If Elon Musk can send rockets to space and back, you can create a systemized approach to the work you do for your clients. It doesn’t mean you need to follow your process exactly the same way every time. In fact, you never will—that’s not how life works. But it should provide structure and consistency …
Positioning is a byproduct
Here’s the thing about positioning. Positioning isn’t just the words you use on your website. It’s not messaging. It’s not copywriting. In fact, it has almost nothing to do with language at all! Positioning is a result of the strategic decisions you make about your business. It’s about what you do (or don’t do), what …
Strategists are the instructions
Daniel Priestly shared an analogy recently that running a business is a bit like having a box of Legos without the instructions. You can see what the final product should look like on the box, but getting there is an entirely different story. As a business advisor, he sees his role as being the metaphorical …
How’s your financial acumen?
Nobody told me that when I grew up, I’d be a professional marketer. In fact, when I left school, I had no idea my web development and design skills were even valuable! I’ve been coding up websites and designing graphics for friends and family since I was a teenager. It turns out, those skills were …