As a consultant, your Methodology can become your business’ most valuable asset. It’s the key to creating leverage around your expertise. But for that to be the case, you need to have the discipline to continually make tweaks and adjustments. For most marketing professionals, your “Methodology” begins with you making it up as you go …
Your prospects don’t care about your proprietary methodology (but your clients do)
Your prospects don’t care about your proprietary methodology. They care about their pains, desires, and what you can do to solve them. Sure, it’s good to talk about your process for those ready to sign up anyway. But your prospects are likely to gloss over it. They’d rather understand the practicalities of how your engagement works, …
My marketing Methodology for advisory client engagements 🔊
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to improve the way you run your marketing consulting business. When you approach your client work, do you follow a Methodology or standard process? Or do you make it up as …
Using a methodology & operating system in your advisory OR execution business [Ep. 130]
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to level up the way you run your marketing consulting business. I talk a lot about having a Methodology in your advisory business. A checklist of sorts that lets you deliver consistent …
What makes a good consulting methodology?
Yesterday, I talked about how having a methodology as a consultant is the path to compounding leverage. What I meant by that is with every new engagement your work gets better, results are more predictable, and you use less personal resources (time and energy). So what’s in a good methodology? For me, my coworking consulting …
The compounding power of turning your work into a methodology
One best things about consulting is you get better at it every day. Each of your learning experiences makes you smarter and more effective—especially if you focus on a niche specialization. And if you’re really smart, you package those learnings into your methodology. Your way of creating repeatable results. Think of your methodology like artificial …
All great consultants have a methodology
If Elon Musk can send rockets to space and back, you can create a systemized approach to the work you do for your clients. It doesn’t mean you need to follow your process exactly the same way every time. In fact, you never will—that’s not how life works. But it should provide structure and consistency …
The best advisors are also teachers
Teaching and advising are kindred skills. Advising is all about applying your expertise to your clients’ situations—usually transferring knowledge in the process. Teaching is about transferring knowledge to your students—often with advice mixed in. They’re very similar at the core of it. The best advisors develop a documented methodology. They organize their thinking and create training, …
The risk of overwhelm
As an educator and advisor, the biggest risk you have when working with your clients is overwhelming them. You have to simultaneously paint a picture of the big picture while keeping them focused on what they need to know and apply right now. One way to do that is to have a documented methodology. I …
How to advise from a birds-eye view
Have you ever walked into a consulting call and your client immediately asks you what to do next or why things aren’t working—and you have no idea where to even begin? Yes, it helps to have a documented methodology to reference for ideas. But first, you need to see at a glance what’s going on …