You don’t need a big audience. You don’t need to do mass marketing. You don’t need to reach out to a million people.
Advisory work is not a numbers game, it’s a game of individual relationships.
All you need is ten clients. Or five. Or three. Or twenty. Ideally, they’re people you like working with.
When you think in terms of reaching people one-by-one, making real connections, and adding real value each time, growing your business is a lot less daunting.
Sure, find the golden geese. Put your ideas out there and distribute them far and wide. Eventually you may decide to scale things up.
But for now, think small. Think singular.
Think individual people. Think making one connection at a time and leave people better off than they were before.
Think about helping one client achieve one specific outcome. Think about one new email subscriber or one new connection on LinkedIn.
Think about one ideal target market and see if you can build a business around their unique needs.
When you think small, big things happen.