Business is full of complexity. At times, we get overwhelmed, we compromise, we try to do too much, or we simply stop making decisions at all.
To take control of our business, we need to be able to fight this complexity and make clear-headed decisions. We need to be able to simplify and reduce things down to their core essence.
One of the ways I do this is with what I call singular thinking.
Singular thinking is my way of reducing complex questions down to a single best answer. It forces me to find the best possible scenario instead of trying to do too much.
Singular thinking questions might look like one of the following:
- If I could only sell one product or service, what would it be and how would my business look if I did?
- What if I could only have one website, one ideal target market, and one product or service to sell?
- What would happen I posted just one single blog post about one single topic each day?
- What is my single most important goal in my business?
Questions like these that let me cut through the clutter and find the single best answer to any given problem. It tells me what’s important so I can focus relentlessly on executing instead of hesitating.
I may never reduce my business down to a single target market, product, or service, but this process does force me to cut out the non-essential. It helps me cut complexity and focus my efforts where they will have the most impact.
When you use singular thinking, complexity falls away.
