How confident are you in the quality of work you deliver for your clients?
Would you be willing to let other marketing professionals audit your work? Would it stand up to a reasonable degree of scrutiny if you did?
Which parts would you be inclined to try to brush under the rug? What parts feel vague to you?
You’re paid for your expertise, after all. You need to have a wide range of knowledge and skills to do your job well at the strategic level.
There are two things I do constantly to help compensate for areas I’m less skilled at:
- I buy courses on the subject and/or work with coaches
- I hire specialists I trust to execute in those areas
Nobody’s marketing is perfect. But you should feel confident letting anybody audit your client work.
Find your blind spots and compensate them in one or both of the ways above.
You’ll be glad you did.