When it comes to creative decisions, your instincts are your best friend.
Nobody will know whether the name of your next project will be objectively good or bad.
Nobody knows whether you should use the serif or sans-serif font. Or whether your site should be in dark mode or light.
Nobody knows whether you should start a membership, course, or community.
There’s something magical about your hunches. They are more like a compass than a destination.
Your hunches guide you in the direction of the right thing to do—even if it means a little zig-zagging along the way.
Luckily, even if you get it wrong, you can always change direction.
Your creative instincts—the ones for which there are no true answers—are almost impossible to outsource.
You wouldn’t want to if you could. They are made up of all your inspirations, experiences, and unique points of view.
Whether it’s a new project, product, or direction, the more you can follow your own creative instincts, the better the work will be in the long run.
Even if it falls flat at first, you will have more feedback and material to make your next decision that much more informed.
That feedback and insight will further develop your intuition for the next project or iteration.
So sure, gather information. Talk to your ideal customers. Ask for advice where you need it. Do your research. Analyze the data. Do more of what works.
Those things matter.
But most importantly, don’t forget to trust your quiet intuition.
Sometimes, your gut knows things your logical mind cannot comprehend.
We are not purely logical creatures… and neither is the market.
Trust your gut.