One of the hardest parts of consulting without a niche is needing to reinvent the wheel with every new client.
The broad stokes of your work will be similar from industry to industry, but all of the details and nuances will be different.
The places your clients’ buyers spend time, where they search, their specific buying motivations—all the good stuff will need to be learned from scratch. And learning is expensive.
It’s fun to work on new challenges, but it also costs a lot in terms of time and energy.
Working in a niche is like having all the answers to the test before you write it.
It’s not just good for the client, it’s good for you, too.