One of the best ways to convey a lot of information quickly is by giving your ideas a name.
Naming your ideas allows you to explain things once (or twice) and have people forever remember the concept when you talk about it again.
I call this, “naming and claiming your ideas“. See what I did there?
When used in a consulting engagement, it allows you to transfer a concept with your clients once instead of explaining the idea over and over.
It becomes something everyone can use in conversation later on in just a few words. They begin to speak the same language.
When you speak the same language, you create better team collaboration because people are ultimately thinking and acting in alignment. There’s less room for ambiguity.
One example of this I have used in the past is the idea of “Priming the Pump“.
Essentially, Priming the Pump means teasing out new products or services early, then gradually increasing the frequency and sharing more details of the coming launch as it approaches.
By the time the new release happens, people excitedly buy right away because anticipation has grown over a long period of time.
Anticipation allows people to consider buying long before a product or service is available. By the time it launches, they’ve already made a decision in their minds. It’s a pre-sell strategy.
We now use this term regularly with one of my clients. It’s part of the team’s vernacular and it has become a go-to approach to selling new products.
Tomorrow, I’ll talk about the benefits to you personally to name and claim your ideas.