Yesterday, I wrote about how naming and claiming your ideas can create more harmonious and effective marketing teams.
But it also benefits you personally as a consultant, especially if you write those ideas down.
Here are a few examples:
- People will use your terminology and give you credit for it, sometimes linking to your website (creating backlinks as a side benefit). This helps build your authority overall.
- Your ideas begin to interlink on your blog, allowing people to explore your web of ideas that form to become your unique way of thinking.
- You can organize those ideas into your Methodology, turning them into training modules, book chapters, or even entire courses.
- You can direct clients to those ideas on your blog and/or training materials, reinforcing the ideas you’re trying to convey, allowing them to learn your thinking without you having it to explain them repeatedly, and ultimately making things more efficient for everyone.
The better you name, claim, and document your ideas, the more efficient you can be and the more leverage you will create around your ideas. And leverage leads to profit.
Turn your ideas into assets my naming, claiming, and documenting them regularly.