• Skip to primary navigation
  • Skip to main content

Kevin C. Whelan

Marketing Strategy Advisor and Mentor

Member LoginSubscribe
  • About
  • Consulting
    • The CMO
    • The Advisor
    • Leadership Development
  • Mentorship
    • 1:1 Coaching
    • 1:1 Mentorship
    • Group Coaching
    • Strategy Call
  • Community

August 14, 2021

The price of attention is usefulness

The point of content marketing is to attract clients.

To do that, you need to gain the attention of the people you want to serve. 

To do that, your content needs to be useful. If it’s useful, people will usually keep giving you their attention.

Usefulness comes in many forms. It could be education, inspiration, entertainment, storytelling, or any other form as long as you deliver value.

So remember, opportunities come from attention. And the price of attention is usefulness.

Be as useful as you can and opportunities will follow.

PREVIOUS ARTICLETurning your ideas into assets
NEXT ARTICLEWant access to my Methodology?

P.S. Like this post? Subscribe to a short daily email helping you build and run a marketing practice you love. ❤️

Note: I send emails nearly every day. I'll never send you spam. Unsubscribe at any time.

PREVIOUS ARTICLETurning your ideas into assets
NEXT ARTICLEWant access to my Methodology?

More: Archive · Podcast · Contact · Twitter · LinkedIn

Copyright © 2022 · Kevin C. Whelan · All prices in USD.