The other day, I stumbled across an interesting micro-advisory service by Arvid Khal.
I have recorded ~15 Twitter teardown videos so far, and it has been an absolute blast.
The feedback I have gotten has been equally positive: getting an honest and constructive perspective on your Twitter profile seems to be massively appreciated.
— Arvid Kahl (@arvidkahl) June 5, 2023
Arvid helps indie bootstrappers (software folks) build a profitable business.
He also has a course on how to grow your Twitter following.
Which leads perfectly into his offer: he’ll do a teardown of your Twitter profile (interactions, posting, etc.) for a price you choose.
He even throws in his course with it. Or, at least that’s how I’m seeing it in light of his recent offer on Twitter.
A couple takeaways:
- Selling advice doesn’t need to be an in-depth service. Sometimes, it can be thrown onto a Gumroad page paired with content you already have to sweeten the deal.
- It pays to teach what you know. You can then sell those pieces of training as a standalone product and/or bundle it with your advisory services.
The key to selling any kind of advice in a repeatable way is to sell it through the lens of something specific that you’re uniquely credible at solving.
Either a specific outcome (horizontal specialization) or something a little broader for a specific target market (vertical specialization). Or even both combined, if it makes sense.
So what are you uniquely good at?
What’s your sub-specific expertise that you can package up into a mini course or use to create an advisory option?