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Kevin C. Whelan

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April 6, 2021

How it feels to be a specialist vs. generalist

A few random opportunities came across my desk lately via referrals. It reminds me what it feels like to not be an expert in a niche.

The opportunities came from industries I’ve never worked in. Even though I could apply my general skills to help them, it was interesting just how I felt in terms of confidence.

I’m used to feeling extremely comfortable when talking to coworking prospects. I already know exactly how the next several months would play out and the likely issues they’re experiencing.

It feels entirely different when someone comes along in an industry I’m unfamiliar with. The contrast is stark in terms of how I feel going into the conversations.

A few years ago, I’d take on anybody with a budget and heartbeat. Today, while I’m fully booked and not taking new consulting clients, I’d still be a lot more picky about the clients I work with even if I had space.

If you’re not there yet in terms of a niche, there’s nothing to be discouraged about. But if you can find and hone your niche specialization, you will have a hard time imaging going back to your old generalist ways.

 

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