When’s the last time you checked in on your least demanding client?
We spend so much time putting out fires and dealing with what’s in front of us that we often forget that our best clients are our best clients.
They’re probably the most satisfied in general of all your clients. They probably pay on time and complain the least. They likely refer you to others and find ways to help your business.
These are the people with whom we should put in our calendar or to-do list to check in on at least once a month. To find a way to send a little gift or simply see how they’re doing or what you could do to better align with their goals.
Never take your best clients for granted. I know you won’t, but this is your reminder just in case you’re doing it by accident.