Author Steven Pressfield talks about taking a “blue collar” approach to any creative work you do.
What he means by that is to simply show up, do the work, and go home.
Any time we do something creative that is of importance to us, the Resistance (as he calls it) rears its head and tries to intervene.
For many of us, it shows up when we try to create content. To put our thoughts out into the world. Our business and growth depends on it, which makes it all the more prone to the Resistance.
It could also be when you create a new product or launch a new idea you really want to work. The more important it is to you, the more Resistance you’ll face.
Next time you find yourself making excuses to miss your deadline or skip a post, remind yourself of the blue collar mentality and the forces of Resistance working against you.
Show up, grind it out if you have to, and punch your timecard on the way out.