The best way to get clients is to be highly credible at what you do.
The best way to be highly credible at what you do is to specialize. To do similar kinds of work—ideally for similar kinds of people—for a long time.
The best way to prove that credibility as a consultant is to write. Consistently and for a long time.
Writing has three main benefits:
- It helps you clarify and sharpen your thinking
- It demonstrates your credibility to the world
- It attracts people willing to pay to have your ideas applied to their situation
Find a niche, build your expertise, sharpen your thinking through writing, and use it to demonstrate your credibility and attract people willing to pay for it.
Don’t complicate it, just keep writing.