I’m a big fan of audio.
Audiobooks, podcasts, course content, YouTube videos—you name it. It’s by far the best way for me to learn and consume information.
That doesn’t mean I don’t read. My eyes work just fine and I enjoy reading. I just have less time to sit down and read long-form content.
I’d rather be working.
Chances are, your clients are just as busy, which is partly why I recommend short frequent posts vs. regular long ones as a primary marketing tactic.
With audio, you can take it on the road. You can listen while doing chores or walking the dog. It’s easy to consume a lot of information that way.
Reading, on the other hand, requires all your focus and attention—something that is at a premium for me and most of the people who hire me.
I also like to use it as a way to deliver content and coaching to Mindshare members.
I have a Slack channel dedicated to my #audiofiles—a quick and easy place to drop ideas and thoughts members can use in their own businesses.
I also do asynchronous advising via audio Slack DMs for Mindshare Engage members (and some of my consulting clients).
They help to create more nuanced back-and-forth communication between calls, saving hours of calls and making it easier to convey more information without long text DMs.
Slack even transcribes it and lets you choose the playback speed, it’s great.
Today I recorded an audio file that I shared with members and I thought I’d share it with you, too.
It’s a follow-up to yesterday’s email about programs vs. campaigns and I get into the nuances a little more about the benefits and how to use it in your marketing.
It’s not polished (doesn’t need to be). It’s from a walk I took this afternoon.
And if you’d like me to talk about more ways to leverage audio in your marketing and the delivery of your services, reply and let me know.