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Kevin C. Whelan

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January 18, 2022

Most people won’t buy today

Most people won’t buy from you today.

It doesn’t matter if you have perfect a message, offer, and audience. If they’re not ready now, they won’t buy today.

But they might buy someday.

Which means to win the business of most people, you have to have two things:

  1. A clear and compelling value proposition for a specific target market
  2. A way to stay in front of the right people until they’re ready to buy

Getting clear on your target market and offering things they actually want is your first and most important job.

You have to know what problem you’re solving and they need to know that’s what you do.

As for the second part, that’s where content marketing excels. The value you share over time gives you permission to stay in front of them.

No value, no attention.

So if you want to grow your advisory business, there’s almost no better way to do it than content marketing done consistently for a long, long time.

Build relationships and keep showing up.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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