We’re all busy.
It’s why I try to keep these messages short.
But there’s also another way to share content that busy professionals can easily consume, and that is with audio.
Most of us work during the day then get pulled in all directions after work. There’s hardly time to read let alone retain anything.
My eyes barely work by the time I hit the pillow, which means even books aren’t ideal. Maybe you can relate.
Audio book and podcasts, on the other hand, I consume all the time. On walks with my dog, car trips, while doing the dishes—whenever I have free time. It helps that I have AirPods in my pocket wherever I go.
If you’re optimizing content for search engines, length and depth is still the way to go.
But if you’re truly optimizing for consumption, write shorter blog posts and/or add an audio recording to your long-form blog posts.
You can even create a quick podcast feed if you create enough audio. I might do one for this blog one day. It’s never been easier.
Too much amazing content is created but not consumed because our free time in front of a computer is scarce.
Don’t let that be yours.