One thing I noticed about my clients is that several have fractional CFOs to oversee their finances.
My hunch is that people who hire fractional CFOs and other fractional leaders also hire marketing advisors and fractional CMOs. Or at least, they would be more open to it if given the option.
Chances are, they see fractional leadership as a flexible alternative to hiring someone full time (whom they can’t likely afford yet anyway). It’s a logical extension of the same idea.
If you notice this same pattern, try speaking to your clients’ fractional CFO/executives and tell them you’re open to working with more clients like the one you both serve, and to keep you in mind if any of their clients need marketing support.
If appropriate, offer to refer/recommend them to your clients who also seem to be struggling with their financials.
This is the kind of patterns you want to watch for among your clients so you can optimize how you attract new opportunities.
If your clients don’t have fractional leadership, it’s a good idea to connect with other fractional executives in general and build relationships that could lead to referrals down the line.