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Kevin C. Whelan

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May 31, 2021

The benefit of doing fewer things

Ever notice how things in your life just seem to accumulate?

Your garage fills with stuff, your closet begins to swell, your storage eventually becomes a “things” graveyard.

It’s no different in your business. Which is why we must consciously ask ourselves, how do I achieve more by doing less?

For you, it might mean offering fewer services. Or working with fewer clients. Or niching down even further.

It might mean doubling down on one or two marketing channels and ignoring the rest. Or stripping your website down to the essentials to make your core message clearer.

Whatever it is, I believe you can have a lean, minimalist business if you try. I believe it’s vital as a consultant to run lean and mean.

The benefits of doing fewer “things” is you get to ease your cognitive load. You get to sharpen your expertise. You get to be more organized, and deliver a better client experience. You have breathing room to think, learn, and explore. You get to grow at your own pace.

As a consultant, all of these things add up to more money than if you try to grind out every last dollar from every last area of opportunity.

So what unnecessary things can you eliminate? What complexity have you let creep in during the whirlwind known as 2020?

Spring is here, have you done your spring cleaning yet?

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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