In an ideal world, everything would be perfect.
Your content would have no typos. And it would speak to your target market in precisely the right words to make them buy your services today.
Your messaging would make people feel seen like they’ve never been seen before. As if peering deep into their soul, they would finally feel heard and understood.
Your services would be like nothing offered anywhere else. You’d be in a category of one. Nobody would be able to do what you could do.
Your prices would be attractive yet highly profitable for both of you. Your offers would make clients feel like they’re stealing from you. And you’d still be laughing all the way to the bank.
Your ideal audience would line up to pay attention to every word you said. They’d wait with bated breath for your next piece of content so you can blow their mind yet again.
But the reality is, things will never be perfect.
Your messaging will be close but never perfect. Your services can and will be replaced with alternative options to get reasonably similar results.
Your prices will hurt some people and be cheap to others. Your profit per engagement will vary dramatically.
And your audience will grow one single person at a time.
This is how business works. It’s a discovery. And what works well today will stop working tomorrow.
That’s because the market is efficient. It’s competitive. It’s always innovating. Never sleeping.
You could either wait for that perfect idea to come along, or you can get to work trying to help people you seek to help.
One way works. The other leads nowhere.
Focus on doing over thinking. Helping over perfecting. Trying over waiting.
Then, give it some time. Let your ideas breathe and marinate. Run experiments. Evolve with what works.
The landscape is fluid so no point in standing still. Keep swimming.
P.S. If this topic interests you, I uploaded an off-the-cuff video to YouTube last week on how to become more confident in publishing content. Check it out here (and subscribe to the channel!): https://www.youtube.com/watch?v=AwqjZ4eJ2T4&t