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Kevin C. Whelan

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November 27, 2021

Trust your way of doing things

You’re not in the business of selling tasks, hours, days, months, or deliverables.

As an advisor, you’re in the business of selling outcomes and benefits.

And that means doing things your way, not following instructions and taking orders from your clients.

Gather the information and ideas you need to do your job well. Input is a good thing—accept as much of it as you can.

But solve your client challenges in the way you are uniquely capable.

That’s why you’re hired in the first place. Trust your way of doing things.

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