There are two core ways to dissect your positioning: what you do and who you do it for.
When you blend those two axes in novel ways, you can come up with remarkably unique and compelling positioning.
And that can lead to significant advantages, if you do it right.
If there are a lot of people doing what you do, it’s almost impossible to stand out. When you don’t stand out, you become interchangeable at best and invisible at worst.
Find a way to go narrow in terms of what you do and who you do it for. The wider the what you offer is, the narrower the who it’s for should be.
Remember, good positioning hurts a little, so don’t be afraid to push past your comfort zone.
The niche you think is too small, probably isn’t.
When you create your own lane, driving is a lot smoother.
(Just make sure the people who matter actually care about what you’re offering).