Rarely does achieving client results happen more easily than you think.
It’s better to price contingencies and unforeseen challenges into your engagement than to expect everything to go smoothly.
Not only will this allow you to be more profitable, it will also allow you to do the often-necessary additional work required to get results for your clients.
You’ll be happier and your clients will be happier when you do.
Don’t just plan for fair weather, plan for reality.