How important to you is gut instinct when making your marketing decisions?
So much can be measured in marketing. And yet, at the same time, so much can’t be.
Data is a powerful input when making decisions. It should inform your decisions whenever possible.
But things should also feel right. At least most of the time.
Why? Because a lot of decisions will be made without adequate data. If you constantly make decisions against your better instinct, you’ll be unable to make good decisions later on.
You can be nervous, unsure, or even flat out guessing at times. There are really no guarantees.
But if you can’t rely on your gut instinct to tell you when something is worth exploring or avoiding, you will run into a lot of issues down the road.
Find the balance between gut instinct and data-driven decisions and you’ll be a well-rounded marketer who is prepared for the realities of marketing leadership.
Trust your gut and inform it with data where possible.