All my marketing advisory clients go through a detailed process that I’ve created over the course of several years. It’s my methodology.
It begins with my onboarding process then jumps straight into triage. My goal is to get short-term wins racked up quickly then go back to build the marketing engine properly.
But here’s the thing: I don’t let my methodology dictate my process. I always prioritize common sense over my process.
Yes, it’s critical to have all your ideas mapped out into a well-documented methodology. It ensures a consistent application of your best ideas, which creates more consistent results for your clients.
But it shouldn’t replace your thinking. It should be flexible to what you know is the right next thing to do.
You are hired to get results, not follow a process blindly.
Sometimes it makes the most sense to put the fires out and start the kettle before you worry about the big picture.
Your method does not replace your thinking