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Kevin C. Whelan

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December 19, 2021

Asking for referrals

It’s possible that you’re good at what you do, but still don’t get many referrals.

After all, your clients and colleagues are busy—your business growth isn’t top-of-mind for them.

So what’s one way to get more referrals? It sounds simple, but you ask.

A good time to ask is when you begin to see great results with your clients. Don’t wait until the end of your relationship when some of your prime goodwill has worn off.

Maybe you offer to do a free initial assessment of someone’s marketing if they know anyone in your target market who would benefit from it.

Or, maybe you notice an ideal potential client is connected with them on LinkedIn, so you see if they’d be willing to make a warm intro.

Or, maybe they know the head of their industry association or some other supplier to the industry.

It doesn’t have to be a direct potential client. There are lots of valuable relationships to be had.

This approach won’t work every time, but it definitely won’t work if you don’t ask.

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