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Kevin C. Whelan

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December 20, 2021

What audience growth and client acquisition have in common

How do you build an audience?

You do it the same way you build your client roster: one person at a time.

In the beginning, audience (and client) growth takes time. It feels like an uphill battle. Results are slow and sparse.

But if you focus on building one relationship at a time, the rest will naturally take care of itself.

Think individual relationships, not masses.

Niching helps with both, too.

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