I think it was Dan Kennedy that said (I paraphrase), “whatever industry you’re in, you’re actually in the marketing business”.
He’s absolutely correct.
When you stop marketing yourself, you become invisible. It happens slowly at first. But after a while, you’ll notice the opportunities drift away.
If you want to keep your consulting business alive (and growing), you have to dedicate time every single day to your marketing.
You can’t depend on referrals forever.
Luckily, it’s never been easier. You can publish content to your blogs or social media and get remarkable results.
Ideally, you do it daily, but even once a week is better than nothing.
You can also improve your positioning, or freshen up the design of your website, or reach out to people in your dream 100 client list.
Whatever it is, remember that you’re not in the consulting business. You’re in the marketing business.
And it has nothing to do with the marketing you do for your clients.