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Kevin C. Whelan

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June 9, 2021

The price of uncertainty

What do you do when you’re not sure about something?

If you’re like most people, you procrastinate. You put things off until you feel like you have more clarity.

You decide to “let it marinate”, as if inspiration will strike you at some later date.

And maybe it will. But usually not until it’s reached a point where the pain is too high or the opportunity costs accrued have become too great to keep ignoring it.

Uncertainty leads to inaction. And inaction has an opportunity cost.

It’s also stressful, which is a cost in itself.

The best way out of it is to take the smallest step possible. Then the next. Then the next.

Talk to people, if you can. Hire a coach if you need to.

Whatever you do, don’t wait for inspiration to strike.

Hunt it down.

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