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Kevin C. Whelan

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October 3, 2021

Niching makes it easier to build an email list

For a long time, I struggled to build an email list.

I finally got traction once I started specializing in the coworking niche.

At first, I wrote a lot. Daily for a while. My blog was one of the only places that exclusively shared marketing tips for that industry.

Indirectly, I also got access to my ideal audience through conference talks, guest webinars, and podcast appearances.

It turns out, writing a lot in a niche helps build credibility. And credibility opens doors to new audiences.

Niching down makes a lot of things easier. Building a list is one of them.

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PREVIOUS ARTICLEThe power of an email list
NEXT ARTICLEYou don’t own the right to social media distribution—build your list

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