Your email list can be one of your most valuable assets.
Social media platforms will come and go. Algorithms will work for you one day and not the next.
But your email list is gatekeeper-free. As long as you keep it in good health and out of spam issues, it can be your biggest driver of revenue.
Whether you’re doing a webinar, podcast interview, conference presentation, designing your new website, or almost any other form of marketing, you want to focus on inviting people to your email list.
Never add someone to your list without their express permission, though.
And remember, the more call-to-actions you have, the less likely people will do any of them. Focus on email subscriptions as your single or main call-to-action and let the selling happen later.
Aim to make your email newsletter so good you can’t help but invite people to it. Transfer your genuine enthusiasm about it in the process.
It sets the bar high for your email list and forces you to actually work on making it the best it can be.
But if you do it right, you’ll be glad you did.