Turning your expertise into a codified methodology is a lifelong process. It happens slowly.
But the way you package, sell, and even deliver your expertise can change constantly.
That’s because people prefer different modes of transportation at different times—regardless of context.
Some people are visual learners, some like to read, some process via audio, and others through application.
Some people prefer coaching, or a course, or a membership depending on their budget and goals.
We’re all different and our needs change over time.
What matters most is your ability to get people to a destination successfully. And that means packaging up your expertise in a variety of ways to make it suitable for your different kinds of buyers and their preferences.
One of the best ways to discover what your market wants and sell more of your expertise is to create new offers constantly.
Offers could be anything. They could be products, services, experiences, or as a bundled combination of multiple things.
They may vary in scope, length, price, and/or terms. They might be high-touch, low-touch, or a bit of both. You might offer them once, for a limited time, or as a standard offer.
The options are endless.
You will spend years codifying your core value. But you can change up how you deliver that value whenever you want.
So don’t be scared to create offers. Try things. Put things out there. Switch up what you do on a regular basis to see if one thing works better than the other.
The worst thing that happens is nobody buys it. But if never experiment, you’ll never know what works best.
If you haven’t registered for the Google Analytics 4 workshop on Monday, do that now so you have the training you need to keep your clients analytics in order before the current version gets phased out. Register: https://lu.ma/ga4