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Kevin C. Whelan

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May 2, 2022

A list of ways to sell your head—not just your hands

There are a wide range of ways to sell your expertise without actually doing execution work for your clients.

And the great thing is, a lot of this is accessible to people who are just starting out. It’s not just for the most seasoned veterans out there.

We can all teach something, right?

Below is an incomplete list ways you can sell your expertise separate from your execution.

My goal is to help get you thinking about what’s possible for you.

1. Consulting/Coaching/Mentorship

  1. Retainers
  2. Project
  3. Single calls
  4. Private
  5. Group

2. Knowledge products

  1. Books
  2. Online Courses
  3. eBooks
  4. Audio courses

3. Live Training

  1. Workshops
  2. Cohort-based courses
  3. Webinars
  4. Seminars
  5. Conferences
  6. Speaking
  7. Individual training
  8. Corporate training
  9. Group training
  10. Lunch and learns

4. Memberships

  1. Content
  2. Community
  3. Coaching
  4. Hybrid

5. Masterminds

  1. In-person
  2. Online

6. Content subscriptions

  1. Paid newsletters
  2. Paid podcasts
  3. Physical newsletters
  4. Private podcast subscriptions
  5. Limited content series

7. Templates

  1. Checklists
  2. Creative
  3. Administrative
  4. Swipe File

You can mix any of these together or sell them separately to create an unlimited variety of products and services.

You don’t have to sell your expertise 1:1. The options are endless.

The more you can get your ideas out of your head, ideally within a framework or process (or multiple) you can own, the easier it will be to sell your knowledge independently of your hands.

It’s easier than you think to expand your offers. It might be more lucrative, too.

Start small, see what feels right for you.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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