When you start out in marketing, you generally work with a wide variety of businesses.
Over time though, you begin to spot trends among your best clients. They’re the ones you enjoy the most and get the best results for.
Chances are, your natural skills—and therefore value—also align with their needs.
You practically feel the expertise coursing through your veins when you work with them.
You actually get energy by working with them vs. feeling depleted every day.
If your core skill is online advertising, you may land on a segment that depends on an ad-heavy marketing strategy.
If your core skills are branding and design, you might find yourself naturally gravitating toward B2C companies.
If you’re a copywriter, you might find your clients are generally online educators, for example.
Whatever it is, it usually happens naturally over time.
You might still be in the discovery phase of who your ideal client is, but if you pay attention to your top few clients over time, I bet you’ll spot a trend.
Seek out more clients like that. Chances are, it will be most aligned with your skills—and value—long-term.
Let the niche choose you (when it’s time).