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Kevin C. Whelan

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March 11, 2022

The real benefits of a well-defined process

Whether you know it or not, you have a process.

Maybe your process is to wing it with each new client. Or, maybe you follow a rough process from memory with each new client.

Or, if you’re really in the upper echelons of marketers, you have one written down and clearly-defined.

There are plenty of benefits to documenting a formal process, including:

  • More consistent and predictable outcomes with each new engagement
  • Less cognitive load and stress when delivering your expertise
  • More repeatable documents and systems you can use in your engagements
  • Better outcomes with less effort and time using those supplementary resources
  • Close more deals by showing clients you have a rigorous process to apply
  • It becomes a system that improves every time you use it, which benefits the entire cycle

If you want help building your process—or Methodology as I call it—hit reply or email me (hi@kevin.me).

I’m refining one of my offers and it might just be right for you.

—kw

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