• Skip to primary navigation
  • Skip to main content

Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

Subscribe
  • About
  • Blog
  • Products
    • Advisor Operating System
    • Selling Custom Engagements
    • Productize Your Consulting
  • Services
    • Mentoring
    • Consulting
    • Pick My Brain
  • Membership

March 10, 2022

Developing your own teaching framework

Mindshare Methodology

Do you have a core framework or way of categorizing all of your lessons and ideas in a way that is easy to remember?

I have a five-part framework helping marketing advisors build and run a profitable advisory business.

Those five pillars include:

  1. Niche/Specialization
  2. Credibility
  3. Methodology
  4. Business Model
  5. Marketing

Everything I teach or talk about can be organized into one of these buckets. Here are some practical examples of how I use it:

  • All of my blog and audio content is categorized into one or more of these pillars.
  • When I compile my book this year, I’ll organize chapters around these core ideas.
  • When I diagnose a challenge with one of my mentorship clients, I often look to their biggest bottleneck within this framework.
  • When I do a comprehensive course, you bet it will follow these five core pillars.

Core frameworks are valuable for you and your students. They help you organize your thinking and they help your students internalize your teachings more effectively.

To create one of your own, start with the outcome you promise, then figure out the big pillars involved in helping them achieve it.

It can be three parts, five, seven—it doesn’t matter as long as it’s not too many. I’d keep it under seven.

Try it out and let me know what you come up with.

(And for the record, this idea is tagged under Methodology.)

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

Note: I send emails nearly every day. I'll never send you spam. Unsubscribe at any time.

PREVIOUS ARTICLEMarketing from a standstill
NEXT ARTICLEThe real benefits of a well-defined process

More:  Consulting · Podcast · Twitter · Contact

Member Login

Copyright © 2023 · Kevin C. Whelan · All prices in USD.