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Kevin C. Whelan

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June 18, 2021

A framework for leveraging and selling your marketing expertise

This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to improve the way you run your marketing consulting business.

Mindshare Methodology

The focus of my work is to help you package, sell, and create leverage around your marketing expertise (not your hands).

In this episode, I break down my 5-part framework for how this all works. It’s the latest version of my thinking and it’s always a work in progress.

The high-level points include:

  1. Niche
  2. Credibility
  3. Methodology
  4. Business Model
  5. Marketing Engine

In the coming weeks and months, I’ll be fleshing this out in more detail.

In the meantime, if you’re stuck on any part of this process, join the Mindshare Community to ask as many questions as you want, or hit reply to this email if you’re reading this via email.

Click here to listen if you’re reading this on RSS or email.

Have a great weekend!

—kw

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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