If you’re not sure what to niche your consulting practice on, it’s probably best to start broad and tighten as you go.
I went from helping “anyone” most of my career, to B2B, then to B2B services companies, and then finally, to coworking spaces.
You can succeed by picking a niche from the beginning, but it takes longer to get your first clients than it does working with “anyone” who needs your services.
Survival is the game if you’re new to consulting and need to earn money to keep the lights on.
On the other hand, if you know who you want to help, you have credibility and experience helping them, and you have a long enough runway to get the idea off the ground, it’s far easier to build a real business by choosing a niche first.
It just takes more time.