It’s hard to innovate if you’re paying too much attention to your competitors.
The best you can hope to do by watching them is to differentiate.
And while differentiation is a smart strategy, innovation is what will make you a market leader.
Real innovation comes from working with your ideal clients, not from watching your competition.
Strive to serve your ideal clients better and better every day. Remove any pre-conceived notions about what your business can for them. Think outside the conventions (and limitations) of your peers or industry.
You’ll be more able to innovate—and therefore lead—when you watch your ideal clients more closely than your competition.