I heard this quote recently when looking for something else, and it got me thinking…
“You are paid in direct proportion to the difficulty of the problems you solve.”
As a marketer, I’ve always clung to the more technical areas of marketing. Web development, analytics, technical integrations, SEO, ads, and other similarly technical aspects of marketing were my focus.
I realized early that these skills were difficult for most people to grasp. And this made my skills more valuable to those who needed them.
The thing, you don’t need to be highly technical to be successful as a marketer. It certainly helps, and you should continue pushing through the difficulties of learning technical skills.
But there other ways to solve difficult problems. Strategic problems. Hiring problems. Creative problems. Communication problems.
If you can figure out how to solve difficult problems, you’ll write your own future.
Don’t settle for the easy stuff.