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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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March 27, 2021

Momentum and inertia

Today marks the 140th consecutive day writing to this blog.

At this point, the momentum is strong. The habit is formed. And it’s actually harder to not write this article than it is to write it.

On the other hand, it’s been a few months since I wrote something on my coworking consultancy blog. Inertia is kicking in, I can feel it.

The thing about momentum is that when you have it, it’s relatively easy to keep it going. But once you lose it, it’s really hard to restart it.

Inertia is the counter-force to momentum. Both are equally powerful, but work in opposite directions.

If you’re facing inertia with your publishing schedule, try to just get something out the door. Anything will do.

One thing will lead to the next and before you know it, you’ll have momentum. But only if you are consistent.

And when you do get that momentum, be sure to keep it going.

Inertia is always beckoning.

Filed Under: All Audiences, Marketing Consultants

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