When you’re a marketing consultant, the work you do—whether it be strategy creation, systems development, or new hires you help make—will often last many years after you’re gone.
That’s why when you price your services, you can’t compare it to delivering content or managing ads for a month. It’s not quite as transitory as producing monthly deliverables.
The work you do as a strategist, in contrast, becomes embedded into the way your clients do business for a long time. It becomes an asset that produces benefits long after you’re gone.
That’s why you should always remember to price your work in alignment with the value you create over the longterm.
Your work should be high value and high impact. It should produce value in your clients’ business for a long time.
Price it right and both you and your clients will enjoy the fruits of your expertise for a long time.