The strength of your marketing can be reduced down to one question: why should I choose you?
The better you can answer that question, the better your marketing will be overall.
The vaguer the response, the more work needs to be done get clarity on this answer.
Don’t let your clients off the hook with this one. And don’t let yourself off, either.
If you don’t really know why people should choose you, how will your prospective clients know either?
Why should I choose you?